Jacob McCallum had no sales team, no big budget, and no roofing background.

He had a phone, a Facebook ad account, and a process he wrote down from day one.

8 months later: $2 million in roofing sales. Solo.

In this episode Jacob breaks down exactly how he did it: the ad formula, the sales process, and the franchise model he's now building around it.

0:00 – Meet Jacob McCallum

1:32 – Why writing your process down changes everything

4:06 – His numbers: 136 roofs, $15K average, $2M in 8 months

7:45 – Close rate vs. profit margin (the math most reps ignore)

14:00 – How to justify premium pricing before you even quote

20:07 – Selling roofs you never show up to (the Loom method)

24:32 – The Facebook ad system: phone, 15 seconds, $25 leads

27:28 – Hook, body, CTA: the exact ad formula he used

35:41 – What happens when you grow too fast

44:02 – The 4 bosses every roofing company has to beat

47:16 – The profit math (fewer roofs, more money)

50:03 – SRS Roofing and the franchise model explained

52:11 – Where to find Jacob

Want a Roofing CRM that sells more jobs for you?

Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?