Michael Fredricks has been in home improvement sales since 1990, long before mobile apps, CRMs, or instant credit decisions existed

He watched the industry go from paper loan applications faxed to human underwriters to GreenSky's first mobile app to what Skeps is building now: a financing platform with 25+ lenders, no bank fees, and a pre-screen that routes customers to approvals before a turndown ever happens.

Follow Michael: https://www.linkedin.com/in/michaelfredricks/

Learn more about Skeps: https://www.skeps.com/

0:00 Introduction

1:00 Michael's 30-Year Background in Home Improvement

2:00 What Contractor Financing Looked Like in 1990

4:03 The Sears Lesson: Sell the Payment, Not the Price

5:14 Green Sky and the First Mobile Financing App

6:10 Second-Look Financing and the Platform Evolution

7:55 How Skeps Is Built Differently

9:44 25 Lenders, Real-Time Reporting, No Bank Fees

11:02 John's Story: Roofing in 2009 With No Technology

13:39 Why Roofing Lags Behind HVAC on Financing

15:02 The Credit Turndown Problem and How Skeps Solves It

17:37 Who Skeps Works With

22:38 The Broadway Show: Sell the Experience, Not the Product

24:00 Stop Prejudging Customers at the Door

26:57 Servant Leadership and Building Your Team

40:55 The Baptist Church Story

43:07 The Stethoscope Trick

Want a Roofing CRM that sells more jobs for you?

Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

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Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

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Question - What is your Roofing CRM missing?