Most roofing contractors don't have a lead problem. They have a priority problem.

In this episode, John DeLaurier breaks down the three biggest ways to change your roofing business in 2026: speed to lead, sales follow-up, and review generation. He walks through the real math on what a missed call costs you per year, why most deals aren't lost but abandoned, and how reviews sell jobs before your sales rep ever shows up.

For each one, John answers the same question: why aren't contractors already doing this? The answer is almost always the same. It's not that they don't care.

They just haven't made it important enough. John shares lessons from almost 10 years running his own roofing company across two Georgia markets, where he was consistently the most expensive contractor and still won.

0:00 Three Biggest Ways to Change Your Roofing Business in 2026

0:36 The Promise: Speed, Follow-Up, and Reviews

0:56 Section One: Speed to Lead

1:21 The Company That Responds Quicker Usually Wins

1:40 The Math: What a Missed Call Costs You Per Year

2:02 Why Aren't Contractors Answering Their Phone?

2:30 How to Fix It: Real Person, VA, or AI Voice Agent

3:08 Speed Builds Trust and Stops the Homeowner From Calling Competitors

3:47 Section Two: Sales Follow-Up

3:53 Most Deals Are Not Lost, They're Abandoned

4:55 The Math: What Better Follow-Up Is Worth Per Year

5:18 Why Aren't Contractors Following Up?

5:41 A Simple Follow-Up Plan That Works

6:09 Follow-Up Is Service, Not Pressure

6:34 Section Three: Review Generation

6:43 Reviews Sell Jobs Before Your Sales Rep Shows Up

6:54 Why Aren't Contractors Getting More Reviews?

7:16 How to Fix It: One Click, Every Customer, Every Time

7:52 How All Three Connect: Capture, Convert, Create

8:08 The Common Theme Is Priority

8:30 You Don't Need More Leads, Stop Wasting the Ones You Have

Want a Roofing CRM that sells more jobs for you?

Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

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Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

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Question - What is your Roofing CRM missing?