Bradley Benner, co-founder and senior partner at Semantic Mastery, is a self- proclaimed digital marketing addict. After 12 years of working as an electrical contractor and communications technician, Bradley left the technical trades industry to launch a real estate investing business, where he learned the importance of effective marketing and immersed himself in studying the art and science of marketing. Since then, he has been directly involved with marketing for industries like real estate, mortgage lending, service contractors, and night club/event promotions.