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The financial and professional gap between personal trainers and strength and conditioning coaches reveals fundamental differences in how they approach attention, branding, and business development. This thought-provoking analysis explores why personal trainers frequently achieve millionaire status while S&C coaches struggle despite their expertise.

• Knowledge ego in S&C leads to endless pursuit of education without application 
• Personal trainers understand attention is currency and build their personal brands
• S&C coaches often remain invisible, limiting their audience and opportunity
• Top personal trainers sell solutions while S&C coaches typically sell time
• Entrepreneurial mindset vs employee mindset creates vastly different outcomes
• Building trust through content and client transformations expands reach
• Personal trainers leverage their knowledge into scalable products beyond 1:1 coaching
• COVID-19 revealed the vulnerability of coaches without established audiences
• Focus on serving athletes with clear communication rather than impressing peers
• Using current positions and credibility to build your brand before transitions occur

Join my upcoming second mentorship program focused on the business side of coaching and brand development. Message me on Instagram if you're interested in learning more about applying these concepts to your coaching business.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw