COACH'D

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Online programming bridges geographical barriers between coaches and athletes, offering unique benefits and challenges that require understanding from both perspectives to create successful virtual training relationships.

• Coaches gain scalability and flexibility by creating programs that aren't limited by time or location
• Online coaching provides passive income opportunities alongside regular coaching work
• Global reach allows coaches to connect with athletes anywhere, expanding their potential client base
• Effective online coaching requires systems for video feedback, check-ins, and accountability
• Coaches must balance automation with personalization to maintain connection with remote athletes
• The market is saturated, making niching down and clear messaging essential for success
• Athletes benefit from accessing specialized coaching regardless of their location
• Self-motivated, experienced athletes typically succeed best with online programming
• The hybrid model combining online programming with occasional in-person sessions offers the "best of both worlds"
• Finding the right coach-athlete fit requires thorough vetting and clear communication about expectations
• New coaches should prioritize in-person experience before expanding to online programming

If you're considering online coaching as either a coach or athlete, focus on providing or seeking value. The relationship works best when both sides are committed to communication and the coach delivers more value than the athlete pays for.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

We explore why elite sporting clubs send their injured athletes overseas for rehabilitation instead of keeping them at home, using NRL players visiting Bill Knowles in Philadelphia as the primary example.

• Breaking monotony is crucial during long-term rehab, with overseas trips providing a mental reset
• Bill Knowles focuses on rebuilding the entire athlete, not just repairing the injury
• Clubs send staff members along with athletes, creating valuable professional development opportunities
• The commercial benefits include faster return-to-play times, reduced re-injury risk, and recruitment advantages
• Content creation opportunities allow clubs to document the journey and create compelling stories
• The experience includes cultural immersion and cross-sport knowledge exchange

If you're new to the show, please give us a five-star review on Apple or Spotify - it helps the show grow and lets me know what I'm talking about is on the right track.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

The financial and professional gap between personal trainers and strength and conditioning coaches reveals fundamental differences in how they approach attention, branding, and business development. This thought-provoking analysis explores why personal trainers frequently achieve millionaire status while S&C coaches struggle despite their expertise.

• Knowledge ego in S&C leads to endless pursuit of education without application 
• Personal trainers understand attention is currency and build their personal brands
• S&C coaches often remain invisible, limiting their audience and opportunity
• Top personal trainers sell solutions while S&C coaches typically sell time
• Entrepreneurial mindset vs employee mindset creates vastly different outcomes
• Building trust through content and client transformations expands reach
• Personal trainers leverage their knowledge into scalable products beyond 1:1 coaching
• COVID-19 revealed the vulnerability of coaches without established audiences
• Focus on serving athletes with clear communication rather than impressing peers
• Using current positions and credibility to build your brand before transitions occur

Join my upcoming second mentorship program focused on the business side of coaching and brand development. Message me on Instagram if you're interested in learning more about applying these concepts to your coaching business.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Jono and Amy Castano share their entrepreneurial journey from personal trainers to fitness empire builders, revealing how strategic social media use, celebrity networking, and an unwavering work ethic fueled their success.

• Jono takes pride in being a personal trainer, seeing it as a respected profession rather than a stepping stone
• Early rejection made Jono more determined, getting rejected three times before landing his first PT job
• Amy's early adoption of social media as a content creator paved the way for their combined marketing strategy
• Jono strategically trained celebrities for free to build his brand, leading to high-profile clients like Chris Appleton and Rebel Wilson
• The couple faced challenges when their gym became known as the "influencer gym," requiring them to reposition their brand
• Their business philosophy follows cycles: growth phase, chaos phase, leveling out, and either evolution or decline
• For aspiring fitness professionals, they recommend creating meaningful content, taking risks, and reaching out directly to potential collaborators

We're continuing to evolve Acero beyond a boutique gym into a comprehensive health club with recovery services, PT, and classes to meet the growing interest in longevity and wellness.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings).

Coaches often feel the pressure to maintain control and authority, which can hinder genuine connections with athletes. This episode is a deep dive into the importance of vulnerability in coaching and how embracing our humanity can lead to stronger relationships.

• Discusses the unfiltered reality of being a coach 
• Explores the significance of authenticity in enhancing athlete trust 
• Provides tips for traveling as a coach and working while on the move 

If this resonated with you, reach out on social media! I’d love to hear your thoughts.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

What if scaling your business while maintaining quality isn't just a lofty ideal, but a realistic goal? Join us as we chat with Alan Murdoch, an inspiring figure in the world of athletic performance and rehab. 

We explore Alan's fascinating journey from his time at Speedworks to creating his own brand, offering invaluable insights into the intricacies of building a successful business in the niche he has carved out. Alan shares the triumphs and trials of developing a business model that prioritises excellence and the cultivation of long-term relationships with athletes.

This episode unpacks the delicate balance of expanding a business without sacrificing the personalizsd care that sets it apart. Alan emphasizes the power of truly caring for clients and how going the extra mile can distinguish you in a competitive market. He also sheds light on the critical role of content creation, not just for immediate gains but as a tool for building lasting client trust and reputation. Together, we reflect on the necessity of sustainable practices to prevent burnout, offering lessons on blending passion with business acumen for long-term success.

In our conversation, we touch on the importance of designing your perfect day - a balance between coaching, business development, and personal growth. 

Whether you're in the business of sports or another high-performance industry, Alan's insights provide a roadmap to achieving not just professional success but personal fulfillment.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings).

This episode explores the vital relationship between being busy and being productive, especially in sports and coaching. A blend of personal anecdotes and valuable strategies offers listeners insights into effective time management, ultimately enhancing their success and satisfaction in their endeavor.

• Examination of the maker days vs. producer days model 
• Importance of structured days for maintaining productivity 
• The distinction between being busy and being genuinely productive 
• Introduction of tidal vs. seasonal approaches to work 
• Discussion of talent in successful coaching and its significance 
• Encouragement to identify and plan for an ideal day

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Dan Haesler returns to COACH'D for a deeper dive into the nuances of high performance and personal growth. We explore the dynamic balance between striving for improvement and embracing imperfection, a crucial shift in mindset for athletes and coaches alike. Learn how the unpredictable nature of sports serves as a training ground for resilience, adaptability, and maintaining a healthy relationship with failure. We uncover the metaphor of wearing and shedding identities, revealing how these concepts influence self-control in challenging situations.

We also explore the rituals and routines that shape high-performing athletes, drawing parallels between sports teams and corporate environments. Hear how iconic figures like Michael Jordan exemplify the power of preparation and trust within teams. Discover strategies for athletes to recover quickly from mistakes, such as building trust and creating an environment free from judgment. From predictable routines to adaptable practices, we examine how athletes maintain focus amidst chaos, ensuring that disruptions don't become performance crutches.

Lastly, we tackle the crucial aspects of time management and personal growth, offering strategies that transcend sports. From visualisations and time blocking to integrating spiritual practices, find out how athletes can balance intense schedules with personal values.

This episode is rich with insights on mindfulness, personal identity, and fostering emotional maturity, all designed to help athletes and individuals alike navigate the complexities of a high-performance world.

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings).

Exploring the often chaotic world of coaching in January, we delve into strategies for balancing busy schedules while ensuring meaningful connections with athletes. 

The episode highlights the importance of structured coaching loads, effective feedback, and human interaction as key components of successful training frameworks. 

• Navigating the complexities of managing multiple athletes 
• Incorporating pre-run preparation into training 
• The role of partner programs in enhancing athlete performance 
• Creating effective feedback loops for athletes 
• The importance of human connections in coaching relationships 
• Insights from establishing a mentorship program for coaches

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw

Send us a text

Each week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. 

These are designed to be short, sharp and straight to the point (maybe with some ramblings).
This episode shares practical strategies that promote consistency and gradual exposure to help achieve long-term success.

• Importance of simplicity in training environments 
• Necessity of having multiple plans for flexibility 
• Prioritising hard tasks at the start of training sessions 
• Utilising varied training methods to enhance efficiency 
• Key elements of successful training: consistency, gradual exposure, delayed gratification

Thank-you to our sponsors Iron Edge and VALD Performance.

Iron Edge are Australia’s leading equipment supplier for all your coaching needs.

Check out their website: www.ironedge.com.au

Instagram: @iron_edge

VALD Performance are global leaders is the performance and health technology space.

Check out their website: www.valdperformance.com

Instagram: @vald_performance

Follow me on socials:
Instagram: @coach_jorditaylor
LinkedIn: Jordi Taylor

For all enquires please email:
[email protected]

https://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw