You’re running ads and they’re not converting. Your accountant team is on your back or you feel like you're wasting money... The problem probably isn’t your product or your targeting, or even the platform... it’s your messaging.

In this episode, I’m getting straight to the point: your ads are bleeding money because they’re not brain-friendly.

I break down exactly what’s going wrong, from overloaded visuals to emotionless copy  and show you how to fix it using the same neuroscience-backed principles big brands rely on to grab attention and trigger action.

If you’re tired of “optimising campaigns” that still tank, this one’s for you. Let’s make your ads make sense to the human brain.

What You’ll Learn

🧠 Why most ads fail before the 3-second mark

⚡ How attention actually works  and why shouting louder never helps

💬 The role of emotion vs logic in buying decisions

🧩 Why too much information kills conversions

🎯 The 5-step brain journey every ad needs to follow:

Attention → Emotion → Clarity → Reassurance → Action

💡 Practical ways to stop wasting money and start making your ads neurologically irresistible

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

No one gets excited about insurance (except maybe underwriters...) because insurance isn't exciting or sexy. 

No one is excited to renew their car insurance...

But that’s exactly what makes insurance marketing so fascinating to a marketing nerd like me...

In this episode, I’m talking all about how insurance brands use fear to grab attention  and then use reassurance to close the sale.

We’ll look at how fear triggers the brain’s threat system, how reassurance resets it, and how this emotional choreography keeps people buying protection they hope they’ll never need.

I’ll also show you how to use this fear–relief loop ethically in your marketing because you don’t have to sell insurance to sell peace of mind.

What You’ll Learn

⚡ Why fear captures attention, and why panic kills conversions.

🧠 How reassurance triggers trust and calm in the brain.

💬 The difference between ethical and manipulative fear marketing.

📺 How brands like Direct Line and Aviva use emotion without scaring people.

🔄 The “fear → relief → safety” loop, and how to apply it in your own campaigns.

💡 How to make your marketing emotionally powerful without crossing the line.

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

In this episode, I’m breaking down how Apple gets inside your head  and how you can (ethically) steal their neuromarketing playbook for your own business.

Apple doesn’t just sell technology. They sell identity.

They don’t tell you what their products do, they show you who you’ll become when you use them.

This episode isn’t about design or tech specs; it’s about the neuroscience behind why Apple’s marketing feels so effortless, premium, and addictive to the point people will camp outside the Apple store to get their hands on the latest iPhone.

I’m unpacking the five key brain triggers Apple uses to create loyalty, emotion, and trust and showing you exactly how to apply them (without needing Apple’s budget).

What You’ll Learn

🧠 How Apple sells identity, not features  and how to do the same in your own messaging.

⚡ The Cognitive Ease Effect: why simplicity makes your brand feel more trustworthy.

❤️ Why emotion always comes before logic, and how to make people feel before they think.

🔁 How consistency builds familiarity, and why the brain equates that with safety.

🚀 How Apple turns anticipation into dopamine and why that makes their launches unforgettable.

💡 My 5-step breakdown of Apple’s neuromarketing playbook so you can use it yourself.

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

Marketing is about working with the brain, not against it, and once you get that, everything gets easier. Most marketing feels invisible. It’s not that your product or service isn’t good enough it’s that you’re aiming at the logical brain when 95% of decisions actually happen in the subconscious.

Today I’m breaking down 7 brain triggers that actually make people buy and how to use them without resorting to poor marketing gimmicks.

We’ll cover:

• Why your customer’s brain is hardwired to scan for safety before anything else
• How novelty and contrast stop people scrolling straight past you
• Why emotion beats logic every time (and how to use that without being manipulative)
• The brutal power of FOMO and loss aversion
• How to make your message stick instead of overwhelming the brain
• The dopamine loop that keeps people hooked
• And why giving people a sense of control makes them more likely to say yes

If you want to go deeper, you can download the free guide that goes with this episode: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing).

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!

Most marketing fails. Not because you didn’t post enough, or because your ads weren’t pretty enough, but because it isn’t built for the way the human brain actually works.

In this first episode, I’m laying the foundations for Brain-Friendly Marketing. We’ll explore:

• Why 95% of decisions are subconscious (and why your “logical” buyer isn’t so logical after all).
• The huge flaw in traditional market research (and why focus groups rarely tell you the truth).
• How tools like EEG and eye-tracking reveal what really drives attention, emotion, and decisions.
• Why contrast, novelty, and memory shortcuts matter more than any marketing “hack.”

This podcast is for marketers, leaders, and decision-makers in industries where results matter:  finance, insurance, retail, fintech and beyond.

If you want to stop wasting money on marketing that doesn’t drive sales, and start making decisions based on how people really buy, you’re in the right place.

Resources & Links

• Grab my free eBook: 7 Brain Triggers That Drive Sales (And How to Use Them in Your Marketing)
• Connect with me on LinkedIn: Rhiannon-Amber Leavett

Subscribe & Review

If you enjoyed this episode, hit follow or subscribe on your favourite podcast app so you never miss a future one. And if you leave a quick review, it helps more people discover the show!