If you’ve been feeling like marketing just isn’t working the way it used to, you’re not imagining it!

In this episode, we dive into what’s really happening under the surface—from content fatigue to dopamine burnout, and how the buyer’s brain has changed post-2020.

We’ll break down the neuroscience behind why people aren’t buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.

Whether you’re burnt out, baffled by your metrics, or just sick of doing more for less you’ll walk away with clarity and next steps.

🧠 In This Episode, You'll Learn:

1. Marketing Fatigue Is Real

• Attention spans haven’t shrunk—they’ve become more selective
• The prefrontal cortex is protecting energy, and buyers are tuning out noise
• Why the “just show up more” advice is burning you out and not converting

2. The Buyer’s Brain Has Changed

• COVID, cost of living stress, and dopamine burnout have created risk-averse, sceptical buyers
• The amygdala is on high alert which is why hypey, manipulative tactics backfire
• Why women in particular are rejecting outdated sales tactics

3. Neuromarketing Isn’t Optional Anymore

• You can’t out-hustle the algorithm—but you can work with the brain
• Brains crave clarity, calm, and credibility
• The brands winning in 2025 are clear, not clever. Calm, not chaotic. Emotional, not manipulative.

4. What You Can Do Differently Now

• Use trust triggers: social proof, consistent tone, and real stories
• Simplify everything—your offer suite, your website, your CTAs
• Use dopamine wisely to reward, not overwhelm
• Ditch mass marketing focus on message-market match

My power-hours are open for booking if you want my help infusing your marketing with neuroscience!

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff