Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz Ormesher

Trade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world?

In this episode, I’m joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and the biggest lessons from growing the National Equine Show into a must-attend event.

💡 In This Episode, We Cover:

✔️ How The National Equine Show grew year after year (now expanding into 2 halls!)
✔️ The biggest mistakes exhibitors make—and how to avoid them
✔️ Are trade stands really worth the cost? How to measure ROI
✔️ How to stand out at a trade show—even as a small business
✔️ The future of equestrian trade shows in an increasingly digital world
✔️ Insider tips on networking, maximising long term sales, and making every show count

If you’re considering exhibiting at a trade show—or just want to know if it’s worth your time and money—this episode is packed with expert advice and insider insights you won’t want to miss.

Resources & Links:

🔗 Learn more about The National Equine Show:
https://nationalequineshow.com/
🔗 Find out about BETA International: https://www.beta-int.com/
🔗 Connect with Liz Ormesher: [email protected]

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

"Why will make my business fail?” It’s the one question almost no one wants to ask but every business owner needs to answer. In this episode, we’re diving into why addressing the potential pitfalls of your business is one of the smartest things you can do—and how it can save you time, money, and a whole lot of stress down the road.

I’ll walk you through the concept of a pre-mortem and how it helps you prepare for challenges before they happen, turning potential failures into opportunities for growth.

What You’ll Learn in This Episode:

•Why asking, “Why will make my business fail?” is critical to success.

•The importance of planning for the worst-case scenario before it happens.

•How to identify weak spots in your business strategy and fix them.

•Real-life examples of businesses that avoided disaster through pre-mortem planning.

•How to conduct a pre-mortem for your equestrian business (or any business).

Who Is This Episode For?

•Equestrian business owners who want to future-proof their operations.

•Entrepreneurs who are serious about long-term growth and sustainability.

•Anyone feeling overwhelmed and unsure about what could go wrong in their business.

Resources Mentioned in the Episode:

•The Pre-Mortem: my brand new premium service to identify risks in your business and how to mitigate them - by application only please book a free consultation 

•Free Consultation: Not sure where to start? Let’s chat! Book your free consultation here.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we’re breaking down why glorifying burnout isn’t the badge of honor the internet makes it out to be. I’ll explain why working around the clock is a sign of a poorly run business—not entrepreneurial success—and how you can build a sustainable business that works for you, not the other way around.

Whether you’re running an equestrian business or just trying to keep your sanity intact, this episode is for you. Let’s ditch the hustle and embrace smart, intentional work that allows for actual freedom.

What You’ll Learn in This Episode:

•Why “I work 24/7” is a sign of a job, not a business.

•The dangerous mindset behind glorifying overwork.

•How setting boundaries creates more opportunities for growth.

•The systems and processes I’ve implemented to run five businesses without burnout.

•Why sustainable growth beats constant hustle every single time.

Resources Mentioned in the Episode:

•The Equestrian Entrepreneurs Inner Circle: A supportive community where you can learn how to scale your business without working 24/7.

•The 90-Day Sales Planner: Your step-by-step guide to building a strategy that creates consistent income. Available for just £27. Grab it here!

•Free Consultation: Want personalised advice on building a business that works for you? Book your free consultation here.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I’m breaking down why the right investments—whether it’s in technology, training, or expert help—can lead to long-term growth and profitability.

Here’s what I’ll cover:

•Why strategic spending isn’t about throwing money at problems—it’s about solving them for good.

•How investing in technology can save time and reduce costs.

•The hidden costs of avoiding professional help and how hiring the right experts pays off.

•Why quality equipment is an investment, not an expense.

•Real-world examples of equestrian businesses that have reaped the rewards of spending strategically.

•Simple steps you can take to evaluate where your money is best spent.

Mid-Episode Highlight:

Business can feel overwhelming, especially when you’re making these tough financial decisions on your own. That’s why I created the Inner Circle—a supportive, expert-led community where you’ll find guidance, resources, and encouragement to help your business thrive. Want to join? Visit https://www.equestrianbusinessspecialist.com/eeic

Let’s work smarter, not harder, and set your business up for success in the long run. Tune in to this episode, and let’s talk about how spending strategically can be your game-changer.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

Welcome to the first episode of The Equestrian Business Podcast in 2025! 🎉 As we usher in the new year, it’s time to transform January into “Planuary”—a month dedicated to strategic planning and goal-setting for your equestrian business.

In this episode, we delve into:

•Setting Intentions for 2025: Learn how to define clear, actionable goals that align with your vision.

•Prioritising Tasks: Discover techniques to identify and focus on activities that drive the most impact.

•Overcoming Overwhelm: Gain insights into managing the myriad responsibilities of running an equestrian business without burning out.

I'm also offering you my 90 Day Sales Planner for FREE (until 7th January, then it's £27!) The Sales Planner will help you: 

•Map out your income goals.

•Develop a step-by-step marketing strategy.

•Stay accountable and check your progress

•  Define your audience and offers 

As a special offer, you can download the planner for FREE, along with a bonus valued at £89! Don’t miss out—grab your copy here: https://www.equestrianbusinessspecialist.com/the-sales-planner

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn’t convert them.

Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.

In this episode, I break down:
✨ The pricing strategies we implemented to reflect her true value.
✨ How we refined her messaging to connect with her ideal clients.
✨ The steps we took to build her visibility and establish her as an authority in her field.

This transformation wasn’t magic—it was about understanding her value, showing it to her audience, and creating a business that aligned with her expertise.

If you’re ready to stop undercharging and start attracting clients who value what you do, this episode is for you.

🎧 Listen now wherever you get your podcasts!

📥 Want to start refining your own pricing? Grab one of my free formulas:
👉 For service-based businesses:
https://www.equestrianbusinessspecialist.com/service-pricing-formula
👉 For product-based businesses:
https://www.equestrianbusinessspecialist.com/product-pricing-formula

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

If you live int he UK, you've probably seen the budget and potentially feel a little confused by it.

Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax efficient, how the budget changes will affect you and what you can do to save more money in your business.

We'll cover all sorts from pensions to savings, to business! 

If you'd like to get in touch with Ceandice to discuss how she can help you with your business,  You can find her over on Instagram @MainTaxCo

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

In this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who offers both luxury carriage rides and carriage driving lessons. Together, we dive into strategies for effectively reaching two very different client bases and making each service stand out.

Listen in as we tackle key challenges like defining ideal clients, crafting targeted messaging, and using the right marketing channels to attract more of the right people. Whether you’re balancing multiple services or looking to boost your own visibility, this episode is packed with actionable insights and real-world advice to help you build a stronger, more sustainable equestrian business.

Tune in for a firsthand look at how working with me can make a difference!

If you'd like to book your wedding or have a luxury carriage experience, make sure you get in touch with him! https://www.hhhorses.uk/ccc

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

In this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That’s what the Velvet Rope Policy is all about—creating an exclusive “VIP” experience for the clients who truly fit your business while setting boundaries that protect your energy and improve your service.

Whether you’re a riding instructor, equine physiotherapist, or any equestrian entrepreneur, you’ll learn how to identify your ideal clients, set up essential policies, and create a reputation as an in-demand professional. Say goodbye to stressful clients and hello to a client base that respects your business and allows you to thrive.

In This Episode, You’ll Discover:

• What the Velvet Rope Policy Is – Understand the concept and why it’s essential for service-based businesses.
• Why It Matters for Equestrian Professionals – Learn the benefits of working with ideal clients and how it impacts your work-life balance, income, and reputation.
• How to Identify Your Ideal Client – Tips on defining the clients who will truly benefit from and value your services.
• Setting Boundaries that Benefit Everyone – Explore ways to establish clear, professional policies on cancellations, payments, and communication.
• Communicating Your Policies – How to effectively present your boundaries to clients in a way that highlights the benefits to them.
• Handling Repeat Offenders and Exceptions – Guidance on dealing with challenging clients and when to make exceptions.

If you’re ready to level up your equestrian business by building a strong client base that respects your time and expertise, this episode is for you.

Tune in to start crafting a business that works for you, not the other way around!

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)

We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get! 

We're be looking at two areas of the brain, the Hippocampus and the amygdala.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff