In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing!

You already know I'm going to be telling you to do some market research!

But as well as that we'll be discussing the biggest mistakes I see service-based equine business owners making as well as   the 80/20 rule!

Make sure you never miss an episode by subscribing to the show!

and don't forget to head over to Equestrianbusinessspecialist.com and grab your FREE copy of The Marketing Cheat Sheet

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

I don't hate marketing, I love it, I live and breathe it. But I know you might hate it!

Today is one of those philosophical sessions, where we think a little bit deeper episodes.

Let's talk lifestyle businesses, let's talk doing jobs we love, let's talk easy and authentic ways to grow businesses, and the easiest way to do the minimum amount of marketing.

The most efficient version of anything is something which requires the least input for the greatest output

So today is alllll about referral schemes and how to control the demand for your product. 

Want to snag your copy of The Marketing Cheat Sheet?

Head over to equestrianbusinessspecialist.com!

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

We've all been there, it's frustrating! People like your content (or maybe not even that)
It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.

I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants to pay for what they can get for free. (This is why Wikipedia is always asking for money!)

So if you're not sure why your marketing isn't getting results, In this episode I'm going to break that down for you.

If you'd like to talk about working with me, drop me a message or an email and I'll find the right product or service for you (or custom build one!)

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here!

1 - you don't have confidence in yourself or what you're selling
You think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 

2 - You're putting too much pressure on the sales and thinking about the transactional side of things but not enough emphasis on solving the problem...

3 - You have a big old fear of rejection - the fear and awkwardness of someone saying no to you makes you not even want to put yourself out there!

Today's episode is all about feeling less cringe, less pushy and less awkward and how you can simply start having organic, natural sales conversations.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

I'm thrilled to announce that I've made the number one spot in the Buzzfeed  "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys!
Thank you to all my listeners and supporters of the show!

I want to talk about all the different ways that I can help you earn more money in your equestrian business!

Here's a wee breakdown of all the ways I can support you for the rest of 2024.

If you'd like to get my support or just have my eyes solely on your business - you can do this by clicking the link in the show notes and booking your free consultation!  

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you!

I never thought I'd find myself discussing celebrity gossip. It's not me at all!

But today I'm discussing the unexpected marketing lessons you can learn from the latest hot-topic celebrity drama!   

Do I think it's all just a big money-making scheme? Kinda! 

Tune in to find out how Drake and Kendrick can teach us a thing or two about PR!

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

This is the episode you didn't know you needed!

This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. 

We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing"

We'll also be discussing how sometimes the barrier between where you are now and where you'd like to be is the story you've been telling yourself.  

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience"

I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but content.

I'll also be sharing an exercise that will help you generate at least 30 business ideas in the time it takes to drink a cup of coffee!

Fancy working with me? Want to get your hands on my Fuy Bucked workbooks? Fancy booking a power hour? Let me know by dropping me a message on your fave social media platform or by dropping me an email.  You can also book yourself a FREE consultation via the show notes! 

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

If you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one"

Today I'll be talking to you all about exactly that, personal branding and how you can improve yours.

- A personal brand is your reputation, and regardless of who you are and what you do, you have a personal brand already

- I'm going to teach you what you can do to expand on this and how you can start getting people to trust you and want to buy from you.

I'd love to hear from you if you found this episode helpful, I love getting messages and learning about your businesses and what I can do to support your growth.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff

Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months.

In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot and cold massage ball designed for horse therapy. We'll hear directly from the Equiball founders Lauren & Josh about their experience:

• The Initial Setback: We'll discuss the breakdown in their original supplier relationship and the impact of delayed deliveries, including their disappointment of having an empty stand at The National Equine Show.  
• Transparency & Communication: We'll explore how Equiball prioritised transparency with thier customers and the strategies they used to maintain trust during this difficult time.
• Lessons Learnt: Lauren and Josh share the valuable lessons they've learnt from this experience and how they're adapting their business practices to build a more resilient supply chain for the future.
• The Road Ahead: We'll discuss Equiball's current efforts to secure new and reliable suppliers, ensuring a stable flow of products for their customers and continued support for equine well-being.

This episode offers valuable insights for both Equiball customers and equestrian business owners alike, highlighting the real-world impact of supply chain disruptions and strategies for navigating them.

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a

FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!

https://www.equestrianbusinessspecialist.com/freestuff