The Lead Machine Growth Show with Paul Guyon

Brain Glue: How to Make Your Message Emotionally Sticky and Unforgettable

Listen Later

In this episode, James I. Bond explains how most business owners are trained to sell with logic, while true influence comes from emotional connection. He breaks down 14 powerful brain triggers—like rhyme, metaphor, and alliteration—that turn ordinary messages into sticky, persuasive calls to action. Whether you’re selling a product, pitching a service, or building your brand, Brain Glue gives you the tools to make it stick.

Tune In Now:

  • Discover what makes a message “emotionally sticky” and why it’s key to persuasion.
  • Learn how entrepreneurs can use rhyme, metaphor, and alliteration to engage their audience.
  • Hear real-world stories of how emotional selling has transformed sales and branding.
  • Understand the power of anchoring and framing in calls to action.
  • Explore how to apply Brain Glue principles in leadership and team communication.
  • Find out how to supercharge your landing pages, ads, and follow-ups using Brain Glue.
  • And much, much more!
    • Quotable

    “Most logical people create great products. But to sell them, you need emotional glue.” 

    ~ James I. Bond

    Invitation From Guest

    Access James’s free resources and learn more at http://YesBrainGlue.com/

    Connect With Our Guest
    • Website: http://YesBrainGlue.com/
    • Book Page: https://cf.fasterbuyer.com/brain-glue-book
    • LinkedIn: https://www.linkedin.com/in/jamesibond/

      • The post Brain Glue: How to Make Your Message Emotionally Sticky and Unforgettable first appeared on The Lead Machine Growth Show with Paul Guyon.

      ...more
      View all episodesView all episodes
      Download on the App Store
      The Lead Machine Growth Show with Paul GuyonBy The Lead Machine Growth Show with Paul Guyon