In this episode, Katie talks through the latest published research from The Journal of Environmental Psychology Issue 79. She explains the psychological concepts and behavioral science principles in the studies and shares her thoughts on how they can be practicably applied to real-life programs, startups, and campaigns. 

1:17 Self Contol Skills Are More Important to Eco-Behaviors Than How Much People Care About the Planet Paper: When and how pro-environmental attitudes turn into behavior: The role of costs, benefits, and self-control 

6:12 People Have No Idea of the Climate Impact of Various Behaviors And Meat is the Big Ticket CO2 Item Paper: Knowledge, perceived potential and trust as determinants of low- and high-impact pro-environmental behaviours 

12:48 You Need to Tell People "**Everyone Else Around You** Supports Renewable Energy Policy" Paper: Effects of perceived social norms on support for renewable energy transition: Moderation by national culture and environmental risks 

16:05 Practicing Gratitude for Nature Will Help You Do More Eco Behaviors Paper: Gratitude to nature: Presenting a theory of its conceptualization, measurement, and effects on pro-environmental behavior 

19:54 Imagining Yourself Being Old Makes People Take Better Care of the Planet Now Paper: Enhancing environmental resource sustainability by imagining oneself in the future 23:01 Making People Feel Proud AND/OR Making People Feel Guilty About Their Eco-Behaviors Works  Paper: Pride and guilt predict pro-environmental behavior: A meta-analysis of correlational and experimental evidence 

The Journal of Environmental Psychology Issue 79 February 2022 https://www.sciencedirect.com/journal/journal-of-environmental-psychology/vol/79/suppl/C 

The Journal of Environmental Psychology is the premier journal in the field, serving individuals in a wide range of disciplines who have an interest in the scientific study of the transactions and interrelationships between people and their surroundings (including built, social, natural and virtual environments, the use and abuse of nature and natural resources, and sustainability-related behavior). The journal publishes internationally contributed empirical studies and systematic reviews and meta-analyses of research on these topics that advance new insights. 

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