BIG ANNOUNCEMENT - THE SCHOOL OF CLIMATE ACTION DESIGN STARTS JUNE 14 2025! 🎉🌱 JOIN THE WAITLIST 👉https://waitlist.helloworlde.com/action-school

In this never-before community co-design coaching program, I will be teaching everything I know about building an engagement funnel that signs up and converts thousands of people to your cause.

In this episode, I share the structure and tech of my signature 6-step engagement funnel system I use to successfully attract and sign up hundreds of people a day.

In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution.

Sign up for my free climate action design tips at http://helloworlde.com/actiontips

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right.

Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠

Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠

Follow Katie on:

Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/

Send in a voice message:

https://podcasters.spotify.com/pod/show/katiepatrick/message

In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen.

Get my free Climate Action Design Tips: https://helloworlde.com/actiontips

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠

Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠

Follow Katie on:

Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/

Send in a voice message:

https://podcasters.spotify.com/pod/show/katiepatrick/message

Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change.

Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠

There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act.

Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on

Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠

Follow Katie on Instagram 

⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠

https://www.linkedin.com/in/katie-patrick/---

How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively?

In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring.

Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and effort with no change occuring. If you build your ideas and campaigns up from these three core principles - and you need all three in a trifecta - you'll shoot right to the center of what you need to do.

Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠

* * *

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠⁠ecopiastore.com⁠⁠⁠

Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠

Follow Katie on:

Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/

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Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message

In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions.

Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The Journal of Environmental Psychology and The Journal of Social Psychology. 

We dive into his recent paper he authored titled “Context and Meaningfulness in Energy Efficiency Labeling for Real Estate Listings”  which explores the real nitty gritty of how to get home energy labels to work and exactly how to design them.

We discuss the psychological foundations of how people respond to these labels, the kind of policy that is required to get them going, and how they can best be used to influence the real estate market to decarbonize buildings and drive greener choices.

We also talk about another important concept called “framing” which is a technique that can be used to help sell the often tricker and more demanding energy efficiency upgrades to homeowners.

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at ⁠⁠ecopiastore.com⁠⁠

Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL⁠⁠ 

Follow Katie on: 

Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/

In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change.

This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you can purchase art prints, hoodies, t-shirts, and calendars that show positive eco-futures. For years, I've struggled to get access to high quality environmental reimagings of cities. I started creating an abundance of my own in MidJurney and have selected favorites available as prints on the new Ecopia Store.

These images aren't just inpsiring and fun; they are critical ingredients to building your own energy and building social movements of change. It's the green "I have a dream" speech and it's fundamental to rolling out change.

Get a copy of the hugely popular 2024 Positive Eco Futures Wall Calendar at ecopiastore.com

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

Sign up for Katie's free behavior and gamification design course at ⁠⁠http://katiepatrick.com⁠⁠

Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars and all Katie's action design trainings at ⁠ecopiastore.com⁠

Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠

Get a copy of the book, How to Save the World on Amazon ⁠⁠https://amzn.to/2Z4jivL

⁠⁠

Follow Katie on:

Instagram ⁠⁠https://www.instagram.com/katiepatrickhello/

LinkedIn ⁠⁠https://www.linkedin.com/in/katie-patrick/

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Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message