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How to Save the World | The Psychology & Science of Environmental Behavior
How to Save the World | The Psychology & Science of Environmental Behavior episodes
- 9. Anya
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get inspired with positive eco futures art prints, organic t-shirts, hoodies, and calendars at Get a copy of the book, How to Save the World on Amazon â â  Follow Katie on: Instagram â â https://www.instagram.com/katiepatrickhello/LinkedIn â â https://www.linkedin.com/in/katie-patrick/
1 hr 33 min - The 15 Exact Steps You Need to Transform Your Street for More Bikes and Less Cars | Kieren Farr Ep87
We say we want better systems to make green behavior easy, but what are the exact steps to get your city to build it? I spoke to leading street-transformation expert, Founder of â3DStreet,â and father of two, âKieran Farr. In this conversation, we lay out the complete A to Z steps you need to add a bike lane, walking path, or trees to a street near you.
LINKS
đ â Get Katie's FREE Action Design Tipsâ
đ â â â â Apply to The School of Climate Action Designâ
đ â Join Earth Doctors: 12 Weeks of Gamified Action for Kidsâ â earthdoctor.usâ
đŠ â SHOP Climate Games, Books, Calendars + Moreâ
How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action.
Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup.
Get the book, â How to Save the Worldâ
Follow Katie on  Instagram â @katiepatrickhello â and â LinkedInâ  â â
2 hr 7 min - The Secret To Get Your City To Change A Street in Record Time | Tim Courtney Ep86
How Do You ACTUALLY Get Your City To Change a Street? Everyone told him it couldnât be done. Yet cycling enthusiast Tim Courtney â with zero experience navigating local government â successfully persuaded the City of Oakland to install traffic circles and calming measures along his dangerously speed-prone street in record time. We document exactly how he did it: clever tech hacks, bold PR moves, and unwavering heart-led persistence. Find Tim Courtney on LinkedIn.
LINKS
đ Get Katie's FREE Action Design Tips
đ â Apply to The School of Climate Action Design
đ Join Earth Doctors: 12 Weeks of Gamified Action for Kids earthdoctor.us
đŠ SHOP Climate Games, Books, Calendars + More
How to Save the World is a podcast that unpacks the psychology, design, and evidence of EXACTLY what gets people to take environmental and climate action.
Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your sustainability campaign, program, or startup.
Get the book, How to Save the World
Follow Katie on  Instagram @katiepatrickhello and LinkedIn â â
1 hr 35 min - Everything You Need to Know About Engagement Funnels That Sign Up Thousands Ep: 85
BIG ANNOUNCEMENT - THE SCHOOL OF CLIMATE ACTION DESIGN STARTS JUNE 14 2025! đđ± JOIN THE WAITLIST đhttps://www.helloworlde.com/climate-action-design-school
LINKS
đ â â Get Katie's FREE Action Design Tipsâ â
đ â â â â â â â Apply to The School of Climate Action Designâ â
đ â â Join Earth Doctors: 12 Weeks of Gamified Action for Kidsâ â â â earthdoctor.usâ â
đŠ â â SHOP Climate Games, Books, Calendars + Moreâ â
In this never-before community co-design coaching program, I will be teaching everything I know about building an engagement funnel that signs up and converts thousands of people to your cause.
In this episode, I share the structure and tech of my signature 6-step engagement funnel system I use to successfully attract and sign up hundreds of people a day.
49 min - Mapping Urban Heat Islands with NASA Ep84
In this episode, I share the story of creating the worldâs highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution.
LINKS
đ â â Get Katie's FREE Action Design Tipsâ â
đ â â â â â â â Apply to The School of Climate Action Designâ â
đ â â Join Earth Doctors: 12 Weeks of Gamified Action for Kidsâ â â â earthdoctor.usâ â
đŠ â â SHOP Climate Games, Books, Calendars + Moreâ â
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Shop our climate action games, books, tools, courses, art, and calendars at â â shop.helloworlde.comGet a copy of the book, How to Save the World on Amazon â â https://amzn.to/2Z4jivLâ â  Follow Katie on: Instagram â â https://www.instagram.com/katiepatrickhello/LinkedIn â â https://www.linkedin.com/in/katie-patrick/
35 min - Everything is a Funnel Ep83
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right.
LINKS
đ â â Get Katie's FREE Action Design Tipsâ â
đ â â â â â â â Apply to The School of Climate Action Designâ â
đ â â Join Earth Doctors: 12 Weeks of Gamified Action for Kidsâ â â â earthdoctor.usâ â
đŠ â â SHOP Climate Games, Books, Calendars + Moreâ â
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get the book, How to Save the World on Amazon â â https://amzn.to/2Z4jivLâ â
Follow Katie on:
Instagram â â https://www.instagram.com/katiepatrickhello/
LinkedIn â â https://www.linkedin.com/in/katie-patrick/
27 min - What Exactly IS Gamification? Ep82
In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen.
LINKS
đ â â Get Katie's FREE Action Design Tipsâ â
đ â â â â â â â Apply to The School of Climate Action Designâ â
đ â â Join Earth Doctors: 12 Weeks of Gamified Action for Kidsâ â â â earthdoctor.usâ â
đŠ â â SHOP Climate Games, Books, Calendars + Moreâ â
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at â â â ecopiastore.comâ â â
Sign up for Katie's free behavior and gamification design course at â â http://katiepatrick.comâ â
Join Gamify the Planet masterclass training in climate action design for $25/month â â http://katiepatrick.com/gamifytheplanetâ â
Get a copy of the book, How to Save the World on Amazon â â https://amzn.to/2Z4jivLâ â
Follow Katie on:
Instagram â â https://www.instagram.com/katiepatrickhello/
LinkedIn â â https://www.linkedin.com/in/katie-patrick/
Send in a voice message:
https://podcasters.spotify.com/pod/show/katiepatrick/message
14 min - Top 10 Biggest Mistakes You Might Be Making Ep81
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change.
This means most of us working on environmental change make big mistakes when trying to influence people - and we don't realize it. This goes all the way up the food chain to major NGOs and government departments that are spending millions of dollars on campaigns that hardly move the needle.The science of human persuasion and social change requires an entirely different skill set. In the episode, I share the top 10 big mistakes I see most environmental advocates making, from the lens of evidence-based environmental psychology and my 20 years designing environmental change tools for some of the biggest (and smallest) environmental movements on the planet.Get my free Climate Action Design Tips: â https://helloworlde.com/actiontipsâ
* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at â â â ecopiastore.comâ â âSign up for Katie's free behavior and gamification design course at â â http://katiepatrick.comâ âJoin Gamify the Planet masterclass training in climate action design for $25/month â â http://katiepatrick.com/gamifytheplanetâ âGet a copy of the book, How to Save the World on Amazon â â https://amzn.to/2Z4jivLâ âFollow Katie on:Instagram â â https://www.instagram.com/katiepatrickhello/LinkedIn â â https://www.linkedin.com/in/katie-patrick/Send in a voice message:https://podcasters.spotify.com/pod/show/katiepatrick/message51 min - The 5 Levers of Human Motivation Ep80
There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act.
Get my free Climate Action Design Tips: â https://helloworlde.com/actiontipsâ
* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at â â â ecopiastore.comâ â â Sign up for Katie's free behavior and gamification design course at â â http://katiepatrick.comâ â
Join Gamify the Planet masterclass training in climate action design for $25/month â â http://katiepatrick.com/gamifytheplanetâ â
Get a copy of the book, How to Save the World on
Amazon â â https://amzn.to/2Z4jivLâ â
Follow Katie on InstagramÂ
â â https://www.instagram.com/katiepatrickhello/
LinkedIn â â
https://www.linkedin.com/in/katie-patrick/---
19 min - ECOPIA: We Need Child-Centric Community Housing Ep79In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!)Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before. Childcare is painfully expensive. The systems for daycare, play-dates, maternal support, afterschool care, and activities are profoundly inefficient.What should be the happiest moments of a parent's life are often steamrolled by stressful duties we could design around: near-constant death prevention (cars, falls, poisons, sharp things, running off etc) and being a daily taxi service.Parenting is hard, largely, because the architecture is broken.Suburban homes were made for a different time when housing was cheap, marriages were conventional, and women had an average of four children â all of whom could play together in a backyard. Alternatively, apartments are built cheaply for profit - not for kids or mothers.By taking a child-centric lens to apartment buildings, we can create supportive communities that center around safe places for children to play in groups with the amenities that parents need.They say "It takes a village" for a reason. It does. That's why I'm putting my best effort forward to build the village we've always needed.Learn more about ECOPIA at https://ecopia.us and sign up to join the waitlist for future residents, building partners, and developers.* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Get inspired with positive eco futures art prints, organic t-shirts, hoodies, calendars, and all Katie's action design training at â â â ecopiastore.comâ â âSign up for Katie's free behavior and gamification design course at â â http://katiepatrick.comâ âJoin Gamify the Planet masterclass training in climate action design for $25/month â â http://katiepatrick.com/gamifytheplanetâ âGet a copy of the book, How to Save the World on Amazon â â https://amzn.to/2Z4jivLâ âFollow Katie on:Instagram â â https://www.instagram.com/katiepatrickhello/LinkedIn â â https://www.linkedin.com/in/katie-patrick/---Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message30 min
About How to Save the World | The Psychology & Science of Environmental Behavior
From the publisher's feed
What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche,âŠ
exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only đ€đ.
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