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How to Save the World | The Psychology & Science of Environmental Behavior
How to Save the World | The Psychology & Science of Environmental Behavior episodes
- Gamification of Climate Action, Dr Markus Brauer PhD PART 2 Ep68
This is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification.
Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with the goal of competing around energy and environmental behaviors.
Markus gives us an understanding of the theoretical underpinning and real causal mechanisms that drive the psychology behind the kind of gamification that does succeed in our quest for real and measurable change.
We explore his paper published in the Journal of Environmental Psychology titled: Making Cool Choices for Sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors.
LINKS
👉 Get Katie's FREE Action Design Tips
🌈 Apply to The School of Climate Action Design
🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids
📦 SHOP Climate Games, Books, Calendars + More
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on:
Instagram https://www.instagram.com/katiepatrickhello/
LinkedIn https://www.linkedin.com/in/katie-patrick/
53 min - Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67
Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work?
Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification.
Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with a goal of competing around energy and environmental behaviors.
Markus gives us an understanding of the theoretical underpinning and real causal mechanisms that drive the psychology behind the kind of gamification that does succeed in our quest for real and measurable change.
We explore his paper published in the Journal of Environmental Psychology titled: Making Cool Choices for Sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors.
LINKS
👉 Get Katie's FREE Action Design Tips
🌈 Apply to The School of Climate Action Design
🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids
📦 SHOP Climate Games, Books, Calendars + More
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on:
Instagram https://www.instagram.com/katiepatrickhello/
LinkedIn https://www.linkedin.com/in/katie-patrick/
55 min - How to Work From Primary Principles Ep66In this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway?In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept from the primary principles of how human beings function.Often we don't do this. We design our environmental projects based on on abstractions and nebulous hypotheses on how we "think" people might respond - and this is a major cause of eco project failure.I'll share the main primary principles that are proven to trigger core behavioral mechanisms in people and how you can use them as a baseline for your social change thinking.* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Sign up for Katie's free behavior and gamification design course at http://katiepatrick.comJoin my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanetGet a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivLFollow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/24 min
- The Psychology of Pledges: A "Commitment Device" Ep65
In this episode, I explore the power of pledges in driving pro-environmental action and behavior. Pledges are seen as commitment devices, where individuals make promises or commitments to themselves or others.
We highlight the effectiveness of pledges in engaging people and closing the value action gap. The episode delves into the various forms of pledges, such as written notes, online commitments, or public displays, and discusses the astonishing evidence from behavioral literature on their impact.
Pledges can increase engagement in actions by 30% to 70%, making them powerful tools for maintaining eco-friendly behaviors and winning environmental campaigns.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/
21 min - Everyone Else is Doing it: The Surprising Power of Social Norms on a Poster, Dr Alessia Dorigoni PhD Ep64
In today’s episode, we dive into the surprisingly powerful effect of social norms that seem to almost effortlessly shift environmental behavior. Social norms mean“This is what everyone else is doing” or “Here’s an example of what we want you to emulate.”
Our guest today is research psychologist Dr Alessia Dorigoni from the Neuroscience Consumer Lab at the University of Trento in Italy. Alessia is not just a psychologist through, she’s also a fine artist and behavioral economist specializing in nudges.
We explore Alessia’s recent paper titled "Water bottled or tap water? A descriptive-social-norm based intervention to increase a pro-environmental behavior in a restaurant"
The type of norms we’ll be exploring how a written norm, in the form of a poster in a restaurant, that said "2/3 PREFER TAP WATER" effectively encouraged people to order less plastic bottled water.
Alessia and I talk about the theory of nudges, the neuroscience of why norms work, and the surprisingly best formats in which to describe the data to have the most psychological influence.
Alessia's paper: https://www.sciencedirect.com/science/article/abs/pii/S0272494423000191
LINKS
👉 Get Katie's FREE Action Design Tips
🌈 Apply to The School of Climate Action Design
🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids
📦 SHOP Climate Games, Books, Calendars + More
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: X-Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/
1 hr 18 min - Surefire Technique to Get It Done: Short Scoping Ep63You probably have a new website you're trying to launch, a blog you need to finish, an app you're trying to complete, a presentation you need to give, and several unfinished art projects in your closet. I see you. I know you!In this episode, I share my own personal technique for getting complex things finished and shipped. I call it "short scoping."To "Short scope" is the opposite to "scope creep" or "feature creep" where are ideas get more branches and features as we work on them until they turn into unmanageable, unfinishable, and expensive behemoths.As someone who is afflicted by many ideas, often coming at me at the same time, and who is inspired to work on different things, being able to "short scope" a project to make a chunk of deliverable work is the only reason why anything I do gets out.Without short scoping, my life's work would drown in a molasses of compounding new ideas and intricate feature-creeps dragged to bottom of the sea of unfinished projects.It's simple and it WORKS. Try it out and let me know how it goes!* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Sign up for Katie's free behavior and gamification design course at http://katiepatrick.comJoin my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanetGet a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivLFollow Katie on: X-Twitter @katiepatrickInstagram @katiepatrickhelloLinkedIn https://www.linkedin.com/in/katie-patrick/12 min
- You Need To Take Geographic Granularity Seriously Ep62
Have you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more.
In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet.
The keys to change lie in starting by seeing what you can change in your immediate location, and then once you've done it, try and replicate it. That is how social movements that built into tipping points are built.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
9 min - Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61
Our guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. He’s very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving house or moving job. Bas and I talk about the importance of habits in addressing sustainability through the perspective that habits are unconscious and immediate behaviors we do without thinking about too much versus behaviors that take thought and consideration. To understand habits is to also understand that kind of “behavioral muscle memory,” how it is formed, and how to break them.
LINKS
👉 Get Katie's FREE Action Design Tips
🌈 Apply to The School of Climate Action Design
🌏 Join Earth Doctors: 12 Weeks of Gamified Action for Kids
📦 SHOP Climate Games, Books, Calendars + More
* * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL Follow Katie on: Twitter @katiepatrickInstagram @katiepatrickhelloLinkedIn https://www.linkedin.com/in/katie-patrick/
1 hr 6 min - Individual Action Vs Systems Change PART 4: Validate & Level Up Ep60
In this episode I offer an alternative strategy to shaming or criticizing small individual eco-friendly behaviors. I explain how you want to see social change like a staircase with many levels. Often taking a small individual action, like using a paper straw or driving less, is the first step a person makes on their staircase of influence. The goal is to inspire the person to step up from their small individual actions to a new set of more advanced actions that have the power to influence many people, instead of only one person (themselves).
Please share this episode every time you see an environmentalist shaming or criticizing small green individual actions! We need to get better and encouraging people to move up the staircase, not shaming them for being at the first stair. This is a design challenge for us all.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
10 min - Individual Action Vs Systems Change PART 3: How The Five Types of Individual Action Lead to Tipping Points Ep59
In this episode, I explore the ongoing debate between individual and system actions in promoting pro-environmental behavior, challenging the notion that these are the only two types of actions. This episode points out that there are five different types of actions that can bring about change: daily recurring habits, big-ticket once-off changes, lifelong career mastery, political engagement, and social influence.
Individual actions are more than small lifestyle changes, such as composting or using a reusable straw. The actions a person can take are vast and varied, and each version of the five types explored here are part of achieving systems-level change.
* * *
How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.
Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL
Follow Katie on: Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn https://www.linkedin.com/in/katie-patrick/
19 min
About How to Save the World | The Psychology & Science of Environmental Behavior
From the publisher's feed
What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche,…
exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only 🤓🌏.
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