How do you know if your marketing messages are impacting people? Enter neuromarketing, a type of marketing that combines direct response marketing with neuroscience, medical imagery, and the study of human behavior. This topic is the foundation of my conversation with Dan Russell, CEO and Founder of Vivid Labs, in today's interview episode of Getting Work To Work. We start with talking about the ways business can improve humanity and why that's a passion for Dan, how understanding his values changed everything for his life and business, the role of perception and transparency in the communication of value, and the role ethics play in the study and creation of campaigns utilizing neuromarketing.