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BrainCandy 103: Super Bowl. Can we learn from the best commercials?
This year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management's
Super Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. This
short BrainCandy introduces them. Have fun listening and hopefully watching!
I had to use a new voice talent, as my previous one is currently unavailable.
Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf
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By Ralph Uwe OhnemusThis year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management's
Super Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. This
short BrainCandy introduces them. Have fun listening and hopefully watching!
I had to use a new voice talent, as my previous one is currently unavailable.
Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf