BrainCandy English

By Ralph Uwe Ohnemus

As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and pres... more

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FAQs about BrainCandy English:

How many episodes does BrainCandy English have?

The podcast currently has 54 episodes available.

BrainCandy English episodes:

November 22, 2024 BrainCandy 110: Starbucks needs to cut the crap from its positioning
Who hasn't experienced it? Your brand should stand for great
ideals, while your customers just want a good product. The attached article uses the example of Starbucks to show impressively how even successful companies can fall into the “moral trap”.
Mark Ritson, a former marketing professor, provides a
razor-sharp analysis of why Starbucks' lofty brand mission misses the mark when it comes to customers. In his experience, coffee comes first, then morals.
The insights are relevant, especially in times when
many companies are struggling with the balance between purpose and product promise.
14 minutes of listening time, which are guaranteed to be
worthwhile.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-110_Starbucks-needs-to-cut-the-crap-from-its-brand-positioning.pdf
...more
15min
October 17, 2024 BrainCandy No. 109: What really is the largest organ in our body? And what does that have to do with Healthspan?
The dream of a long, healthy life: For decades, scientists
have been chasing a fascinating human dream: a longer life. In English, this concept is referred to as ‘lifespan’. But in recent years, an important realisation has emerged: What use is a longer life to us if we spend the
additional years sick and in need of care?
From lifespan to healthspan: Instead, a new and exciting
concept is now coming into focus: ‘healthspan’. This term describes the period of time in which we not only live longer, but above all healthier. It is about
enjoying the extra years in good health and actively shaping them.
And a new book offers an exciting approach that is likely to
be new to many people. This BrainCandy takes on the topic, because what is really our largest organ?
I hope you enjoy listening to this issue.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-109_What-really-is-the-largest-organ-in-our-body.pdf
...more
9min
September 12, 2024 BrainCandy 108: Mind-boggling decisions, how voters decide for candidates
In today's politically heated times, many find it difficult
to understand how someone can vote for the “other side”. Democrats and Republicans seem to live in completely different worlds.
In my latest BrainCandy "Mind-boggling Decisions:
For many Americans, the idea that someone could vote for the other side's candidate is incomprehensible “ I get to the bottom of this phenomenon:

- Why do our political opponent's choices often seem
completely incomprehensible to us?
- What psychological mechanisms are behind it when we
dismiss the supporters of the other party as “crazy”?
- And what does all this have to do with the current
election campaign between Donald Trump and Kamala Harris?

In this article, you will find out what party affiliation
and tribal thinking do to our political judgment - and why the question of whether an election decision is “insane” depends primarily on one's own perspective. And why elections in Germany also show that we use very similar
mechanisms.

Have fun listening!
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-108_Cunning-decisions-in-the-American-election-campaign.pdf
...more
11min
August 14, 2024 BrainCandy 107: We deal with heat the wrong way. At least most of us do.
Coping with heatwaves: How to strengthen our bodies for the summer
Rising temperatures present us with new challenges. But
instead of just reacting passively, we can become active! In this article, you will learn how you can train your body to cope better with heat in just a few weeks.
Discover surprising findings from research and practical tips for heat acclimatisation. Learn how to increase your heat tolerance and thus not only cope with the summer, but also future heatwaves, more calmly. A must for anyone
who wants to get fit for the hot days!
...more
9min
June 06, 2024 BrainCandy No. 106 How we are losing our children to the virtual world and jeopardising their mental health
Forget horror movies, Jonathan Haidt's new book 'The Anxious Generation' is one of the scariest books I've ever read. We all know that our smartphones aren't really
good for us, but Jonathan Haidt lays out the real damage in such detail that it makes you want to look away and scroll through Instagram instead.

He argues that smartphones are addictive, disrupt sleep, fragment attention and deprive people of interaction with the real world. As if that wasn't bad enough, he scares us
by analyzing that the brains of teenagers who use smartphones with social media apps during the sensitive developmental phase of puberty are being altered as a
result, and that this is leading to an epidemic of mental illness in young people. Who hasn't heard of recent studies reporting a significant increase in mental illness among young people? Haidt points out the real causes of these
changes. There are solutions to the problem, but it won't be easy. More in this short BrainCandy Podcast.

Shownotes with links: https://en.ka-brandresearch.com/braincandies/
...more
9min
April 24, 2024 BrainCandy 105: Daniel Kahnemans Book Noise
The psychologist and Nobel Prize winner in economics
Daniel Kahneman died recently. Kahneman had a huge impact on how we at K&A understand human behaviour. And thus on how we can clear up the big say-do gap
between what people tell us they will do and how they actually behave.
Kahneman's death reminded me once again of his last important book, Noise, and in this BrainCandy I share with you the most important insights I gained from
the book.
...more
15min
April 18, 2024 BrainCandy 105: Zentrale Erkenntnisse aus Daniel Kahnemans letztem Buch: Noise
Vor kurzem starb der Psychologe und
Wirtschaftsnobelpreisträger Daniel Kahneman. Kahneman hat einen großen Einfluss darauf, wie wir bei K&A das menschliche Verhalten verstehen. Und damit darauf, wie wir das große Say-Do Gap zwischen dem, was Menschen uns sagen, wie sie sich verhalten werden und dem tatsächlichen Verhalten aufklären können.
Kahnemans Tod hat mich noch einmal an sein letztes wichtiges Buch, Noise, erinnert und ich erzähle Euch in diesem BrainCandy die wichtigsten Erkenntnisse, die ich von dem Buch gewonnen habe.
Show notes: https://ka-brandresearch.com/wp-content/uploads/BrainCandy-105_Daniel_Kahnemans_Noise.pdf

...more
18min
March 28, 2024 BrainCandy 104: The neglected science of less
In a world characterised by constant more, "The Untapped Science of Less" offers a refreshing perspective on the potential of subtraction. Based on Leidy Klotz's fascinating
work "Subtract: The Untapped Science of Less", this BrainCandy takes an entertaining dive into the neglect of subtraction as a tool for change - an area that is systematically overlooked in our society.
This article is not only a thought-provoking call to action for everyone in marketing, but also offers practical insights into how the principle of taking away can lead to
innovative, efficient and ultimately effective marketing strategies. It could fundamentally change the way we think about problem-solving, product development and brand strategy.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-104_The-unused-science-of-less.pdf

...more
11min
February 22, 2024 BrainCandy 103: Super Bowl. Can we learn from the best commercials?
This year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management's
Super Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. This
short BrainCandy introduces them. Have fun listening and hopefully watching!
I had to use a new voice talent, as my previous one is currently unavailable.
Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf
...more
9min
January 17, 2024 BrainCandy 102: We will all become boring
I recently came across the essay "We will all become
boring" by bestselling author Louise Perry. And it has stayed with me ever since. Perry deals with the increasing loneliness in the modern Western world. She finds causes in liberal individualism and prosperity, among other things.
Her analysis is certainly gloomy - but she sees opportunities if we realize the impending consequences in good time and take active countermeasures.
For me, the essay is a perfect impulse for the new year and perhaps also a motivator for a good resolution. The year is still young. And it certainly won't be boring.

Show notes with all the links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-102_We-are-all-going-to-get-bored.pdf

...more
17min

FAQs about BrainCandy English:

How many episodes does BrainCandy English have?

The podcast currently has 54 episodes available.