Cancel Culture is a relatively new phenomenon. Notoriously, the major social networks delete content that is harmful to society on the one hand, but also too often prevent valuable scientific discourse in the process. Simply because they contradict the current prevailing opinion. A few months ago, my attention was drawn to the Substack platform. According to their own statement, the place for great authors, without Cancel Culture. I really like it on this platform. In this BrainCandy, I explain why and show you a few authors I love to follow. Have fun discovering them. Here are the links:

https://bariweiss.substack.com/p/some-thoughts-about-courage

https://bariweiss.substack.com/p/my-conversation-about-americas-sex

https://boriquagato.substack.com/p/is-original-antigenic-sin-starting

https://vinayprasadmdmph.substack.com/p/which-causes-more-myocarditis-covid19

https://eugyppius.substack.com

https://popularrationalism.substack.com/p/in-the-united-states-vaccination

https://miloszmatuschek.substack.com/p/anthroposophen

With 'Nudge' one of the most important books in behavioral science has been re-published and extended by important topics. The result is a book that is well worth reading. And a new buzzword that will certainly enter the management language: Sludge. You can never know enough about human behavior - and especially about how to get people to make better decisions for themselves. Learn more in this short podcast

Recently, I was able to listen to a powerful lecture by Prof. Dr. Maren Urner on 3Sat a German TV station. She researches media psychology at the University of Applied Sciences in Cologne. Prof. Urner explains in a comprehensible way why we all have a far too negative image of the world. It's all about the information overload of the media, which encounters an evolutionarily outdated processing system in the brain. But neuropsychology can help us acquire a higher level of resilience and thus more joy in life. In this BrainCandy, I have summarized what I consider to be the most important and exciting points of Prof. Urner's lecture in a short and crisp way. Have fun listening.

It's relatively easy to get budgets for short-term marketing campaigns.

But how do you argue if you want to build your brand in the long term?

The internationally renowned marketing expert, Mark Ritson, has tackled the question and put together a really good, tried and tested guide.

I have summarised it for you and added a very recent example that also shows how important brand building is for the long-term profitability of the brand / company.

And that ROI-based brand actionism does not lead to building strong brands. Even if the CFO wishes it so much.

Have fun reading!

Ralph

Links:

1. https://www.marketingweek.com/mark-ritson-answer-question-marketers/

2. https://www.warc.com/newsandopinion/opinion/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism/3307

3. https://www.marketingscience.info/when-brands-stop-advertising/

4. https://www.marketingweek.com/mark-ritson-pg-coke-dont-cut-ad-spend/?cmpid=em~newsletter~weekly_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=weekly_news&eid=22267565&sid=MW0001&adg=8361470

The famous psychologist, Nobel Prize winner and best-selling author Daniel Kahneman has just published his latest work. Together with professors Sibony and Sunstein (Nudge), he takes care of an important human decision-making error. This time it's not about the downright entertaining biases, i.e. the automatic thinking errors / rules of thumb that explain non-rational behaviour, but about a hitherto largely underestimated phenomenon of human decisions. It is about noise, that is, noise that one recognises, for example, when experts assess certain facts completely differently, although one would expect them to come to the same conclusions. These are really new ideas, so important that you want to put them into practice immediately.

I give here a brief insight into the core of the book, and hopefully make you want to deal with this important book in more detail.

Internationally known marketing expert, Mark Ritson, recently published his crowd-sourced Top 10 Marketing Bullshit list. On the one hand, it's great fun - if only some of it wasn't real crap and can actually prevent marketing from working successfully. In his list, it actually caught not only brands, but also thinking models we're all familiar with that can lead to dead ends with momentum. And yes, I have sacrificed quite a bit of time to some of these thought models as well. Even experts are not free from error 😉

If you look to Berlin at the moment, some people wish that common sense would finally rain down from the sky. But it's not just politics, companies also seem to be becoming less and less humane and instead are drawing up ever more detailed rules for action that can drive not only employees but also customers crazy.

I just came across the latest book by international consultant Martin Lindstrom and the topic caught me right away. He wants to motivate companies to establish a Ministry of Common Sense. What an exciting idea. In this BrainCandy, you'll find out if his ideas could be worthwhile for your company, too.

Again, I've set aside five books for my Brainies. Just email [email protected] with the #Ministry. And if you want to hyperventilate a bit: What drives employees up the proverbial wall at your company?  Greatest possible anonymity at least on Google standard is assured.  The lot decides, I should have again more than five readers and listeners 😉

We always overestimate the changes that are supposed to happen over the next two years, But we underestimate the change that happens over the next ten years." Bill Gates.

I was fascinated by Frank Thelen's new book. I'm a self-confessed technophile and find tech developments really exciting, and Thelen is a competent insider, startup investor and known to many from his time as an investor on Höhle der Löwen (Dragons' Den/Shark Tank). Entertaining and highly knowledgeable, Thelen describes the major technological developments and why their effectiveness must develop exponentially over the next 10 years. Of course, he will be at least somewhat wrong with most of his forecasts; that is due to the complexity of the matter, whose development cannot be predicted. But it's worth understanding the main forces - and also what that may well mean for us privately, for our jobs, and for our investment strategies. In this BrainCandy, I will discuss Thelen's central theses and hope that I can motivate you to read the book.

Und warum das so wenigen auffällt. Und warum ein Schweizer Käse unser Denken beflügeln würde.

60% der Bevölkerung sind mit dem Regierungshandeln in Sachen Corona zufrieden. Ich erkenne an zu vielen Stellen starkes Politikversagen. Spannend aber finde ich, dass die Schwächen des politischen Handelns und das Nichterkennen der Bevölkerungsmehrheit auf typische ‚Fehler‘ unseres Gehirns zurück geführt werden können. Manche Experten schlagen deshalb vor, die Komplexität der Pandemie mit einer Schweizer Käse Strategie zu bekämpfen. :-) Mehr dazu im BrainCandy.  Stichwort Komplexität: Dieses BrainCandy ist deutlich länger ausgefallen, obwohl ich viele Themen nur kurz anreiße. Aber Komplexität bedingt auch vielschichtiges Denken. Ich habe versucht, das kurzweilig zu gestalten. Einfach in Etappen hören, wenn die Zeit kapp ist.

Themen in diesem BrainCandy sind zum Beispiel:

1. Der „eine Pandemie braucht die beste Lösung“ Denkfehler

2. Der starke Personen Trugschluss

3. Der Herdentrieb (Band Waggon Effect) hat die Politiker im Griff.

4. What you see is all there is

5. Politik und Wissenschaft nutzen zu starkes Framing – und die Medien spielen mit

6. Der Einfachheits-Bias

7. Der Virtue Licensing Effect

8. Die schwache Datenlage macht fundierte Regierungsarbeit schwer und Oppositionsarbeit unmöglich.

9. Das „der sensitivste Test ist der beste Test ist der beste Test“ Dogma

10. Die Sündemie wird ignoriert

11. Ein paar Tipps zum besseren persönlichen Schutz

Die Shownotes mit sehr vielen Quellenangaben finden Sie wie immer auf unserer Website: KA-BrandResearch.com/Publikationen

When we make a firm resolution to change a behavior, we do it consciously and

Shownotes: https://ka-brandresearch.com/wp-content/uploads/BrainCandy_63EN_Fail-at-their-New-Years-Resolutions.pdf?utm_source=newsletter&utm_medium=remail&utm_campaign=braincandies&utm_content=bc63