BrainCandy English

Was macht es mit uns, wenn wir unablässig von Katastrophenschlagzeilen erwischt werden? Eine angesehene Redakteurin erklärt uns, wie sie selbst mit diesem Problem umgeht und was der Journalismus tun könnte, um einerseits über die Katastrophen zu berichten, aber gleichzeitig den Menschen als Nachrichtenverarbeiter besser wertzuschätzen. Spannende Einsichten mit guten Empfehlungen für unsere mentale Gesundheit. Viel Spaß beim Lesen und mitfühlen. 

Länge 12 Minuten

Link zum Artikel von Amanda Ripley https://www.washingtonpost.com/opinions/2022/07/08/how-to-fix-news-media/

Today I serve my listeners a harder nut to crack. It is obvious to more and more citizens that the republic urgently needs to transform itself. This is also being addressed. But well intended is not yet well done. I experience that the linearity bias, which makes evolutionary sense, is likely to lead us straight into massive problems. The 10 minutes of listening time are well invested in being able to better recognise the effect.

Show notes: https://en.ka-brandresearch.com/wir-verstaerken-marken/#accordion-braincandies

One of the most experienced and successful marketing bloggers in the world, Bob Hoffman, just delighted me with one of his latest essays. He took on the topic of what role brands really play in consumers' lives and how people actually make most purchasing decisions.  It follows, for him, that fame must be the central goal of advertising for brand success. Bob knocked down wide open doors with me, and that gave me the idea to let him speak directly to you himself. This BrainCandy summarizes his central statements. I myself have added a central point at the end, which in my view is an indispensable side condition, but listen for yourself. Have fun.

This is the link to Bobs essay: https://createsend.com/t/d-D10C440F1B773C602540EF23F30FEDED

We hear a lot about the anger of the vaccinated over the unvaccinated. It occurred to me only a few months ago that we are dealing with an ingroup versus outgroup phenomenon. Namely, a very powerful positional 'war' that is preventing a fruitful synthesis process. I hope this is really my last BrainCandy on Corona, but it is worthwhile once again to shed some behavioral scientific light on this camp war - and thus finally give more space to the search for truth and real insights.

Stay healthy and asymptomatic

As always, the text is available at: https://ka-brandresearch.com/category/news/

Cancel Culture is a relatively new phenomenon. Notoriously, the major social networks delete content that is harmful to society on the one hand, but also too often prevent valuable scientific discourse in the process. Simply because they contradict the current prevailing opinion. A few months ago, my attention was drawn to the Substack platform. According to their own statement, the place for great authors, without Cancel Culture. I really like it on this platform. In this BrainCandy, I explain why and show you a few authors I love to follow. Have fun discovering them. Here are the links:

https://bariweiss.substack.com/p/some-thoughts-about-courage

https://bariweiss.substack.com/p/my-conversation-about-americas-sex

https://boriquagato.substack.com/p/is-original-antigenic-sin-starting

https://vinayprasadmdmph.substack.com/p/which-causes-more-myocarditis-covid19

https://eugyppius.substack.com

https://popularrationalism.substack.com/p/in-the-united-states-vaccination

https://miloszmatuschek.substack.com/p/anthroposophen

With 'Nudge' one of the most important books in behavioral science has been re-published and extended by important topics. The result is a book that is well worth reading. And a new buzzword that will certainly enter the management language: Sludge. You can never know enough about human behavior - and especially about how to get people to make better decisions for themselves. Learn more in this short podcast

Recently, I was able to listen to a powerful lecture by Prof. Dr. Maren Urner on 3Sat a German TV station. She researches media psychology at the University of Applied Sciences in Cologne. Prof. Urner explains in a comprehensible way why we all have a far too negative image of the world. It's all about the information overload of the media, which encounters an evolutionarily outdated processing system in the brain. But neuropsychology can help us acquire a higher level of resilience and thus more joy in life. In this BrainCandy, I have summarized what I consider to be the most important and exciting points of Prof. Urner's lecture in a short and crisp way. Have fun listening.

It's relatively easy to get budgets for short-term marketing campaigns.

But how do you argue if you want to build your brand in the long term?

The internationally renowned marketing expert, Mark Ritson, has tackled the question and put together a really good, tried and tested guide.

I have summarised it for you and added a very recent example that also shows how important brand building is for the long-term profitability of the brand / company.

And that ROI-based brand actionism does not lead to building strong brands. Even if the CFO wishes it so much.

Have fun reading!

Ralph

Links:

1. https://www.marketingweek.com/mark-ritson-answer-question-marketers/

2. https://www.warc.com/newsandopinion/opinion/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism/3307

3. https://www.marketingscience.info/when-brands-stop-advertising/

4. https://www.marketingweek.com/mark-ritson-pg-coke-dont-cut-ad-spend/?cmpid=em~newsletter~weekly_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=weekly_news&eid=22267565&sid=MW0001&adg=8361470

The famous psychologist, Nobel Prize winner and best-selling author Daniel Kahneman has just published his latest work. Together with professors Sibony and Sunstein (Nudge), he takes care of an important human decision-making error. This time it's not about the downright entertaining biases, i.e. the automatic thinking errors / rules of thumb that explain non-rational behaviour, but about a hitherto largely underestimated phenomenon of human decisions. It is about noise, that is, noise that one recognises, for example, when experts assess certain facts completely differently, although one would expect them to come to the same conclusions. These are really new ideas, so important that you want to put them into practice immediately.

I give here a brief insight into the core of the book, and hopefully make you want to deal with this important book in more detail.

Internationally known marketing expert, Mark Ritson, recently published his crowd-sourced Top 10 Marketing Bullshit list. On the one hand, it's great fun - if only some of it wasn't real crap and can actually prevent marketing from working successfully. In his list, it actually caught not only brands, but also thinking models we're all familiar with that can lead to dead ends with momentum. And yes, I have sacrificed quite a bit of time to some of these thought models as well. Even experts are not free from error 😉