Mind reading - A look into the future of the mind

Since time immemorial, we humans have been fascinated by the idea of being able to read the minds of others. The idea of better understanding our partner's feelings and avoiding misunderstandings excites us. Recently, the topic has again attracted a lot of attention in the media due to new studies. And so-called neuromarketing also jumped on the bandwagon a long time ago. But what is really behind decoding people's secret thoughts via new methods? This BrainCandy gives a quick classification of the state of the art. Enjoy the listen.

Shownotes:

Dopamine, which is considered a happiness hormone, can

8 minutes of relevant insights

Shownotes: https://en.ka-brandresearch.com/braincandies/

My last BrainCandy on egalitarian behaviour among hunter-gatherers was thematically

In exchange, today as a counterbalance, the extremely entertaining book by British

In chapters bursting with x-rated facts, Cooke gleefully dispels one myth after

I hope I can whet your appetite to read this long overdue book.

Ralph

Human beings are chronically conflicted animals. A few months ago I read a

Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-90_Man_is_a_chronically_ambivalent_animal.pdf

Brand consultant Richard Shotton is back with another masterclass in behavioural economics. In "The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy", he reveals an irrational tendency in our behaviour in real-life contexts in each of the eighteen entertaining chapters. Especially with his many examples, he makes learning very entertaining. In the BrainCandy I give some tasty appetisers that are immediately applicable in brand work.

I've gotten a few copies of the book. Email me and take part in the draw for a free copy with #Illusion: [email protected]

Shownotes: https://ka-brandresearch.com/braincandies/

A few weeks ago, the long-awaited new book by marketing professor Jenni Romaniuk was finally available: Better Brand Health. Already a bestseller with great international interest. In this BrainCandy, I have summarised the most important findings for me in a short and crisp way. And the topic fits particularly well into BrainCandy because Romaniuk's findings focus on how the brain stores brand knowledge and when it reactivates this knowledge. An episode for marketing and market research experts.

Have fun listening

What could be more exciting than human mate-seeking behaviour? I recently read a lengthy paper by psychologist Rob Henderson. He looked at the effects of different contexts on the behaviour of the sexes when looking for a partner. We like to assume that our behaviour is guided primarily by our inner standards. It is fascinating to understand how strongly our environment, our contexts influence our behaviour. And the dating game is no different. Enjoy listening. 

Show notes: https://en.ka-brandresearch.com/braincandies/

Three years of Corona are now behind us. And the question arises, what has this done to us? What has changed in us? And how will this influence our behaviour in the future? A recent interview with Bamberg psychology professor Carbon motivated me to look into this topic again. After all, we want to understand to what extent we should respond to the Corona experience in our brand strategies. Just this much in advance: there is good news. Enjoy listening

What is a New Year's Eve without fireworks and a New Year without good resolutions? Unfortunately, new resolutions are only easy to imagine. Most of them almost certainly fail when it comes to putting them into practice. All you have to do is follow James Clear's brain-friendly tips from BrainCandy 63. Or you can choose a completely different approach: the Last Year Review by author and lifestyle guru Tim Ferriss. A tool that is as simple as it is powerful, and which should reliably lead to a year with more happiness than the lists of good resolutions. Have fun listening

After years of the pandemic, the now galloping inflation, the terrible war in the East, we should all be longing for more feelings of happiness in our everyday lives. A podcast by the neurologist Huberman, who deals with the latest findings of happiness research and recommends tools with which we can consciously increase our sense of happiness, comes at just the right time. I'll summarise his key points here as succinctly as possible. As a little nudge to get involved with the topic and become active.

Enjoy listening and good suggestions for the hopefully contemplative and beautiful holidays.

Transcript: https://en.ka-brandresearch.com/wir-verstaerken-marken/