BrainCandy English

BrainCandy English

By Ralph Uwe OhnemusBusinessMarketing
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BrainCandy English episodes

  • BrainCandy 97: Male psychology. Is the case closed?

    If you currently follow the discussion about male psychology in the media, this gender seems to like to be considered the cause of most current problems. Toxic

    masculinity, patriarchy and of course the Old White Men are labels that are quickly held up. Even at elite universities, this currently seems to be a field
    where many don't want to get their fingers burned by the zeitgeist.

    Recently I read an interview between English psychologist Dr. John Barry, an expert in

    male psychology, and the psychologists you are already familiar with, Rob Henderson. There were some insights there that surprised me quite a bit. Learn more in
    this compact BrainCandy.


    Shownotes: https://en.ka-brandresearch.com/braincandies/

    11 min
  • BrainCandy 96: The billionaire evangelist for the 80/20 principle

    Richard Koch, a self-made billionaire and prominent proponent of the 80/20 principle, has written profoundly over the years about the effective application of this approach, also known as the Pareto principle. It is remarkable that someone with such a fortune would take the time to write such in-depth non-fiction.

    This suggests that he not only understands the principle but also applies it masterfully. A recent interview with him on the Tim Ferriss Podcast impressed me. In BrainCandy I have summarised key insights from that podcast. For anyone returning from holiday fresh and motivated, Koch offers valuable inspiration for a more efficient path to happiness and success. At a time when the AI revolution is upon us with its almost limitless possibilities, a little more 80/20 insight could benefit us all. Personally, I'm looking forward to reading Koch's latest book on my upcoming holiday.

    Shownotes: https://en.ka-brandresearch.com/braincandies/

    9 min
  • BrainCandy 95: Why people behave more and more like NPCs

    If people

    are behaving more and more like bots on the web, then one of the drivers for
    this behaviour is the attempt to possess the 'truth' in the information
    overload in the simplest possible way. The blogger Gurwinder, who deals
    with the interplay of technology and psychology in the attempt to deceive us,
    has made an exciting typification and found an almost ingenious explanation for
    the observable behaviour. His advice on how we ourselves can resist the
    temptation to cultivate more bot-like behaviour is particularly helpful.

     

    If you follow the typification, what does this mean for

    marketing in social media channels? Should you adapt to the particular context of these types?

     15 minutes well spent

    Shownotes with lots of links: https://en.ka-brandresearch.com/braincandies/


    15 min
  • BrainCandy 94: The secret of small talk in love and everyday life - and for brands

    Small talk is a widely underestimated form of getting to know people and maintaining relationships. Many intelligent people think that small talk is a waste of time.

    But small talk plays a central role in how we are intuitively evaluated by others. This BrainCandy shows an exciting insight from science and in the second part gives a few tips on how to get more small talk practice. Maybe a good opportunity to try this out on holiday.

    Have fun listening - 12 minutes well spent

    Shownotes and links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-94_How-to-become-a-better-conversationalist.pdf


    13 min
  • BrainCandy No. 93: Mind reading - Is our thinking being decoded thanks to modern brain research?

    Mind reading - A look into the future of the mind

    Since time immemorial, we humans have been fascinated by the idea of being able to read the minds of others. The idea of better understanding our partner's feelings and avoiding misunderstandings excites us. Recently, the topic has again attracted a lot of attention in the media due to new studies. And so-called neuromarketing also jumped on the bandwagon a long time ago. But what is really behind decoding people's secret thoughts via new methods? This BrainCandy gives a quick classification of the state of the art. Enjoy the listen.

    Shownotes:

    12 min
  • BrainCandy 92: Dopamine is considered the happiness hormone. How do we get the best effect of dopamine on our mood?

    Dopamine, which is considered a happiness hormone, can

    influence our mood. But we often intuitively misunderstand the mechanisms that
    can lead to dopamine release. Neurologist Andrew Huberman recently published a
    detailed explanation of how we can more reliably get dopamine releases. In this
    exciting BrainCandy, I show you what I consider to be the most important
    insight from his explanations. And it touches on no less than the question,
    what role do goals and rewards play and what role does effort play in goal
    achievement. Is the goal the goal or is it the path?

    8 minutes of relevant insights

    Shownotes: https://en.ka-brandresearch.com/braincandies/

    8 min
  • BrainCandy No. 91: Bitch - what it means to be female

    My last BrainCandy on egalitarian behaviour among hunter-gatherers was thematically

    polarising, as egalitarian behaviour developed mainly among men, while at the
    same time children and women were hierarchically less privileged.

    In exchange, today as a counterbalance, the extremely entertaining book by British

    Lucy Cooke, a renowned zoologist, who dedicates herself to male-dominated
    zoological science and dismantles the many myths about female behaviour in the
    animal kingdom with profound knowledge and extremely entertaining linguistic
    wit.

    In chapters bursting with x-rated facts, Cooke gleefully dispels one myth after

    another about our wild sisters. Cooke recognises, "Females are just as
    promiscuous, competitive, aggressive, dominant and dynamic as males."

    I hope I can whet your appetite to read this long overdue book.

    Ralph

    Shownotes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-91_Slut-what_it_means_to_be_female.pdf

    9 min
  • BrainCandy No. 90: Human beings are chronically conflicted animals

    Human beings are chronically conflicted animals. A few months ago I read a

    long newsletter by the psychologist Rob Henderson that touched me deeply. Anthropology is not normally my
    hobby. But the parallels to today's political discussions motivated me to share
    the main points with the tribe of BrainCandy listeners. It explains why
    Homo Sapiens has lived most of the time in an egalitarian and monogamous way.
    And what the art of communication and killing has to do with it. And it
    provides the background for the current political discussion, which promises a
    seemingly egalitarian world view.
     
    Have fun on a quick but exciting journey through time

    Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-90_Man_is_a_chronically_ambivalent_animal.pdf

    15 min
  • BrainCandy 89: The Illusion of Choice. 16,5 Psychological Biases That Influence What We Buy

    Brand consultant Richard Shotton is back with another masterclass in behavioural economics. In "The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy", he reveals an irrational tendency in our behaviour in real-life contexts in each of the eighteen entertaining chapters. Especially with his many examples, he makes learning very entertaining. In the BrainCandy I give some tasty appetisers that are immediately applicable in brand work.


    I've gotten a few copies of the book. Email me and take part in the draw for a free copy with #Illusion: [email protected]




    Shownotes: https://ka-brandresearch.com/braincandies/



    9 min
  • BrainCandy 88: How do you assess brand health? Smart answers from the book Better Brand Health

    A few weeks ago, the long-awaited new book by marketing professor Jenni Romaniuk was finally available: Better Brand Health. Already a bestseller with great international interest. In this BrainCandy, I have summarised the most important findings for me in a short and crisp way. And the topic fits particularly well into BrainCandy because Romaniuk's findings focus on how the brain stores brand knowledge and when it reactivates this knowledge. An episode for marketing and market research experts.


    Have fun listening



    9 min

About BrainCandy English

From the publisher's feed

As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and…