Brand consultant Richard Shotton is back with another masterclass in behavioural economics. In "The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy", he reveals an irrational tendency in our behaviour in real-life contexts in each of the eighteen entertaining chapters. Especially with his many examples, he makes learning very entertaining. In the BrainCandy I give some tasty appetisers that are immediately applicable in brand work.

I've gotten a few copies of the book. Email me and take part in the draw for a free copy with #Illusion: [email protected]

Shownotes: https://ka-brandresearch.com/braincandies/