BrainCandy English

BrainCandy English

By Ralph Uwe OhnemusBusinessMarketing
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BrainCandy English episodes

  • BrainCandy No. 106 How we are losing our children to the virtual world and jeopardising their mental health

    Forget horror movies, Jonathan Haidt's new book 'The Anxious Generation' is one of the scariest books I've ever read. We all know that our smartphones aren't really

    good for us, but Jonathan Haidt lays out the real damage in such detail that it makes you want to look away and scroll through Instagram instead.

     

    He argues that smartphones are addictive, disrupt sleep, fragment attention and deprive people of interaction with the real world. As if that wasn't bad enough, he scares us

    by analyzing that the brains of teenagers who use smartphones with social media apps during the sensitive developmental phase of puberty are being altered as a
    result, and that this is leading to an epidemic of mental illness in young people. Who hasn't heard of recent studies reporting a significant increase in mental illness among young people? Haidt points out the real causes of these
    changes. There are solutions to the problem, but it won't be easy. More in this short BrainCandy Podcast.


    Shownotes with links: https://en.ka-brandresearch.com/braincandies/

    9 min
  • BrainCandy 105: Daniel Kahnemans Book Noise

    The psychologist and Nobel Prize winner in economics
    Daniel Kahneman died recently. Kahneman had a huge impact on how we at K&A understand human behaviour. And thus on how we can clear up the big say-do gap
    between what people tell us they will do and how they actually behave.
    Kahneman's death reminded me once again of his last important book, Noise, and in this BrainCandy I share with you the most important insights I gained from
    the book.

    15 min
  • BrainCandy 105: Zentrale Erkenntnisse aus Daniel Kahnemans letztem Buch: Noise

    Vor kurzem starb der Psychologe und

    Wirtschaftsnobelpreisträger Daniel Kahneman. Kahneman hat einen großen Einfluss darauf, wie wir bei K&A das menschliche Verhalten verstehen. Und damit darauf, wie wir das große Say-Do Gap zwischen dem, was Menschen uns sagen, wie sie sich verhalten werden und dem tatsächlichen Verhalten aufklären können.
    Kahnemans Tod hat mich noch einmal an sein letztes wichtiges Buch, Noise, erinnert und ich erzähle Euch in diesem BrainCandy die wichtigsten Erkenntnisse, die ich von dem Buch gewonnen habe.

    Show notes: https://ka-brandresearch.com/wp-content/uploads/BrainCandy-105_Daniel_Kahnemans_Noise.pdf


    18 min
  • BrainCandy 104: The neglected science of less

    In a world characterised by constant more, "The Untapped Science of Less" offers a refreshing perspective on the potential of subtraction. Based on Leidy Klotz's fascinating
    work "Subtract: The Untapped Science of Less", this BrainCandy takes an entertaining dive into the neglect of subtraction as a tool for change - an area that is systematically overlooked in our society.

     This article is not only a thought-provoking call to action for everyone in marketing, but also offers practical insights into how the principle of taking away can lead to

    innovative, efficient and ultimately effective marketing strategies. It could fundamentally change the way we think about problem-solving, product development and brand strategy.

     Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-104_The-unused-science-of-less.pdf



    11 min
  • BrainCandy 103: Super Bowl. Can we learn from the best commercials?

    This year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management's

    Super Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. This
    short BrainCandy introduces them. Have fun listening and hopefully watching!

     I had to use a new voice talent, as my previous one is currently unavailable.

    Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf

    9 min
  • BrainCandy 102: We will all become boring

    I recently came across the essay "We will all become

    boring" by bestselling author Louise Perry. And it has stayed with me ever since. Perry deals with the increasing loneliness in the modern Western world. She finds causes in liberal individualism and prosperity, among other things.
    Her analysis is certainly gloomy - but she sees opportunities if we realize the impending consequences in good time and take active countermeasures.

    For me, the essay is a perfect impulse for the new year and perhaps also a motivator for a good resolution. The year is still young. And it certainly won't be boring.


    Show notes with all the links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-102_We-are-all-going-to-get-bored.pdf


    17 min
  • BrainCandy 101: Strengthen your relationship - with these books

    At Christmas, we long not only for wonder and miracles, but

    also for love. But the reality of love is complex and sometimes requires support. Social relationships have a significant impact on our well-being, health and even survival, with men benefiting even more than women.

    Recently, the New York Times published a fascinating article

    on this topic. The author interviewed 14 psychologists and therapists for book recommendations on couples issues. I was particularly impressed by the nuanced approach the article took in looking at advice books for different couple contexts. I have compiled the recommendations in this short
    BrainCandy episode.

    Please find the show notes with all links to all books here: https://en.ka-brandresearch.com/braincandies/


    9 min
  • BrainCandy No. 100: 'Awe' by Dacher Keltner - the transformative power of wonder

    In this 100th edition of BrainCandy, we delve into the fascinating world of 'awe' as explored by Dacher Keltner in his exciting book. Let's discover together how this powerful feeling influences our perception and well-being, and how we can experience more of it. Christmas is the ideal time to take a closer look at

    wonder. And perhaps also to find new motivation to look for more wow effects in marketing. Amazement works wonders.

    Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-100_Awe_by_Dacher_Keltner-the_transformative_power_of_wonder.pdf

    7 min
  • BrainCandy 99: The death of New Normal and Purpose Religion

    You almost feel like a traitor to the good cause when you

    criticise the Purpose religious community of consultants, agencies and brands. How do I even come to this when consumers repeatedly emphasise in surveys how important the purpose of brands and companies is to them in their purchasing
    decisions? In the meantime, the wall of the convinced is showing clear cracks.
    Even when it comes to purpose, dreams don't really want to materialise. One reason for this is that naive survey results have nothing to do with behaviour. And that in some places there is an almost romanticised image of people's considered, socially oriented purchasing decision behaviour. Marketing seems to be too weak a force to make human behaviour truly sustainable. This BrainCandy
    shows what can be done better


    Shownotes: https://en.ka-brandresearch.com/braincandies/

    12 min
  • BrainCandy 98: The Unmasking of Malice. The inside of human violence and cruelty

    Recent events have motivated me to write about the topic of "evil". It may not be a really relevant topic for brand, marketing or self-management, unless you are interested in the supposed evil nature of all marketing activities.
     A few hours before the terrorist attack on Israel, psychologist Rob Henderson published a summary of Professor Roy Baumeister's book Evil: Inside Human Violence and Cruelty. For me, this was a real aha moment, as I have believed some myths about evil myself.
    In this BrainCandy, I summarise the most important points, resisting the temptation to go directly into the Hamas terrorist attack and its consequences. You will do that automatically in the right places as you listen.
    Baumeister's book is about the psychological understanding of evil, not a philosophical or moral treatise on what evil is. The hardest part of this is to realise that you yourself would be capable of committing evil acts under certain circumstances.

    I will refrain from wishing you a lot of fun while listening, but I hope you will have a few aha-experiences in return.


    Shownotes with link to Hendersons post: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-98_Bad-people.pdf


    18 min

About BrainCandy English

From the publisher's feed

As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and…