BrainCandy English

By Ralph Uwe Ohnemus

As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and pres... more

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FAQs about BrainCandy English:

How many episodes does BrainCandy English have?

The podcast currently has 56 episodes available.

BrainCandy English episodes:

February 22, 2024 BrainCandy 103: Super Bowl. Can we learn from the best commercials?
This year's Super Bowl recorded the highest number of viewers ever and featured over 70 adverts. Can we learn from the best adverts? On the Monday morning after the event, rankings were published by reputable sources, including the famous USA Today Ad Meter, the Kellogg School of Management's
Super Bowl Advertising Review, as well as rankings from prestigious publications such as Forbes and the New York Times. Interestingly, these rankings showed little consistency, which may not be a particularly valuable insight for us marketers. But in my opinion, there are at least three spots that you should know about because they are particularly brain-friendly. This
short BrainCandy introduces them. Have fun listening and hopefully watching!
I had to use a new voice talent, as my previous one is currently unavailable.
Please find the show notes with all the links here: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-103_Super-Bowl.pdf
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9min
January 17, 2024 BrainCandy 102: We will all become boring
I recently came across the essay "We will all become
boring" by bestselling author Louise Perry. And it has stayed with me ever since. Perry deals with the increasing loneliness in the modern Western world. She finds causes in liberal individualism and prosperity, among other things.
Her analysis is certainly gloomy - but she sees opportunities if we realize the impending consequences in good time and take active countermeasures.
For me, the essay is a perfect impulse for the new year and perhaps also a motivator for a good resolution. The year is still young. And it certainly won't be boring.

Show notes with all the links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-102_We-are-all-going-to-get-bored.pdf

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17min
December 19, 2023 BrainCandy 101: Strengthen your relationship - with these books
At Christmas, we long not only for wonder and miracles, but
also for love. But the reality of love is complex and sometimes requires support. Social relationships have a significant impact on our well-being, health and even survival, with men benefiting even more than women.
Recently, the New York Times published a fascinating article
on this topic. The author interviewed 14 psychologists and therapists for book recommendations on couples issues. I was particularly impressed by the nuanced approach the article took in looking at advice books for different couple contexts. I have compiled the recommendations in this short
BrainCandy episode.
Please find the show notes with all links to all books here: https://en.ka-brandresearch.com/braincandies/

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9min
December 11, 2023 BrainCandy No. 100: 'Awe' by Dacher Keltner - the transformative power of wonder
In this 100th edition of BrainCandy, we delve into the fascinating world of 'awe' as explored by Dacher Keltner in his exciting book. Let's discover together how this powerful feeling influences our perception and well-being, and how we can experience more of it. Christmas is the ideal time to take a closer look at
wonder. And perhaps also to find new motivation to look for more wow effects in marketing. Amazement works wonders.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-100_Awe_by_Dacher_Keltner-the_transformative_power_of_wonder.pdf
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7min
November 15, 2023 BrainCandy 99: The death of New Normal and Purpose Religion
You almost feel like a traitor to the good cause when you
criticise the Purpose religious community of consultants, agencies and brands. How do I even come to this when consumers repeatedly emphasise in surveys how important the purpose of brands and companies is to them in their purchasing
decisions? In the meantime, the wall of the convinced is showing clear cracks.
Even when it comes to purpose, dreams don't really want to materialise. One reason for this is that naive survey results have nothing to do with behaviour. And that in some places there is an almost romanticised image of people's considered, socially oriented purchasing decision behaviour. Marketing seems to be too weak a force to make human behaviour truly sustainable. This BrainCandy
shows what can be done better

Shownotes: https://en.ka-brandresearch.com/braincandies/
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12min
October 25, 2023 BrainCandy 98: The Unmasking of Malice. The inside of human violence and cruelty
Recent events have motivated me to write about the topic of "evil". It may not be a really relevant topic for brand, marketing or self-management, unless you are interested in the supposed evil nature of all marketing activities.
A few hours before the terrorist attack on Israel, psychologist Rob Henderson published a summary of Professor Roy Baumeister's book Evil: Inside Human Violence and Cruelty. For me, this was a real aha moment, as I have believed some myths about evil myself.
In this BrainCandy, I summarise the most important points, resisting the temptation to go directly into the Hamas terrorist attack and its consequences. You will do that automatically in the right places as you listen.
Baumeister's book is about the psychological understanding of evil, not a philosophical or moral treatise on what evil is. The hardest part of this is to realise that you yourself would be capable of committing evil acts under certain circumstances.
I will refrain from wishing you a lot of fun while listening, but I hope you will have a few aha-experiences in return.

Shownotes with link to Hendersons post: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-98_Bad-people.pdf

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18min
October 04, 2023 BrainCandy 97: Male psychology. Is the case closed?
If you currently follow the discussion about male psychology in the media, this gender seems to like to be considered the cause of most current problems. Toxic
masculinity, patriarchy and of course the Old White Men are labels that are quickly held up. Even at elite universities, this currently seems to be a field
where many don't want to get their fingers burned by the zeitgeist.
Recently I read an interview between English psychologist Dr. John Barry, an expert in
male psychology, and the psychologists you are already familiar with, Rob Henderson. There were some insights there that surprised me quite a bit. Learn more in
this compact BrainCandy.

Shownotes: https://en.ka-brandresearch.com/braincandies/
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11min
September 14, 2023 BrainCandy 96: The billionaire evangelist for the 80/20 principle
Richard Koch, a self-made billionaire and prominent proponent of the 80/20 principle, has written profoundly over the years about the effective application of this approach, also known as the Pareto principle. It is remarkable that someone with such a fortune would take the time to write such in-depth non-fiction.
This suggests that he not only understands the principle but also applies it masterfully. A recent interview with him on the Tim Ferriss Podcast impressed me. In BrainCandy I have summarised key insights from that podcast. For anyone returning from holiday fresh and motivated, Koch offers valuable inspiration for a more efficient path to happiness and success. At a time when the AI revolution is upon us with its almost limitless possibilities, a little more 80/20 insight could benefit us all. Personally, I'm looking forward to reading Koch's latest book on my upcoming holiday.
Shownotes: https://en.ka-brandresearch.com/braincandies/
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9min
September 04, 2023 BrainCandy 95: Why people behave more and more like NPCs
If people
are behaving more and more like bots on the web, then one of the drivers for
this behaviour is the attempt to possess the 'truth' in the information
overload in the simplest possible way. The blogger Gurwinder, who deals
with the interplay of technology and psychology in the attempt to deceive us,
has made an exciting typification and found an almost ingenious explanation for
the observable behaviour. His advice on how we ourselves can resist the
temptation to cultivate more bot-like behaviour is particularly helpful.

If you follow the typification, what does this mean for
marketing in social media channels? Should you adapt to the particular context of these types?
15 minutes well spent
Shownotes with lots of links: https://en.ka-brandresearch.com/braincandies/

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15min
August 11, 2023 BrainCandy 94: The secret of small talk in love and everyday life - and for brands
Small talk is a widely underestimated form of getting to know people and maintaining relationships. Many intelligent people think that small talk is a waste of time.
But small talk plays a central role in how we are intuitively evaluated by others. This BrainCandy shows an exciting insight from science and in the second part gives a few tips on how to get more small talk practice. Maybe a good opportunity to try this out on holiday.
Have fun listening - 12 minutes well spent
Shownotes and links: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-94_How-to-become-a-better-conversationalist.pdf

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13min

FAQs about BrainCandy English:

How many episodes does BrainCandy English have?

The podcast currently has 56 episodes available.