BrainCandy English

What could be more exciting than human mate-seeking behaviour? I recently read a lengthy paper by psychologist Rob Henderson. He looked at the effects of different contexts on the behaviour of the sexes when looking for a partner. We like to assume that our behaviour is guided primarily by our inner standards. It is fascinating to understand how strongly our environment, our contexts influence our behaviour. And the dating game is no different. Enjoy listening. 

Show notes: https://en.ka-brandresearch.com/braincandies/

Three years of Corona are now behind us. And the question arises, what has this done to us? What has changed in us? And how will this influence our behaviour in the future? A recent interview with Bamberg psychology professor Carbon motivated me to look into this topic again. After all, we want to understand to what extent we should respond to the Corona experience in our brand strategies. Just this much in advance: there is good news. Enjoy listening

What is a New Year's Eve without fireworks and a New Year without good resolutions? Unfortunately, new resolutions are only easy to imagine. Most of them almost certainly fail when it comes to putting them into practice. All you have to do is follow James Clear's brain-friendly tips from BrainCandy 63. Or you can choose a completely different approach: the Last Year Review by author and lifestyle guru Tim Ferriss. A tool that is as simple as it is powerful, and which should reliably lead to a year with more happiness than the lists of good resolutions. Have fun listening

After years of the pandemic, the now galloping inflation, the terrible war in the East, we should all be longing for more feelings of happiness in our everyday lives. A podcast by the neurologist Huberman, who deals with the latest findings of happiness research and recommends tools with which we can consciously increase our sense of happiness, comes at just the right time. I'll summarise his key points here as succinctly as possible. As a little nudge to get involved with the topic and become active.

Enjoy listening and good suggestions for the hopefully contemplative and beautiful holidays.

Transcript: https://en.ka-brandresearch.com/wir-verstaerken-marken/

Are you still trying to manage time? The New York Times bestseller '4000 Weeks' concludes that with the leading time management systems we try to squeeze far too much into our time. In the process, we lose sight of what is really really important to us. The author, Oliver Burkeman, wittily and entertainingly demonstrates how we should better counter the pressure for efficiency. And thus make more out of our incredibly short lives. One with only 4000 weeks. A good topic for the coming reflective days.

Our intelligence declines much sooner than we ourselves can perceive. Harvard professor Arthur C. Brooks takes no prisoners in his new bestseller. It almost hurts at first to deal with his many examples. When you have to realise that even Nobel Prize winners don't usualy make any great discoveries after their fiftieth birthday. But - his book is also a self-help book and it is very worthwhile to read the second encouraging part carefully. Even if you yourself are perhaps (still) at the peak of your creative powers.

Negotiations get on your nerves? 

With a quite clever method you get the maximum for you AND your negotiating partner - fairly and comprehensibly.

Who doesn't know them: Tough, laborious negotiations in which no common denominator can be found and each side insists on its position. Barry Nalebuff suggests a different, amazingly simple method: Define the profit pie and share it fairly.

Actually too simple to be true? But listen for yourself how this works in practice. Among others in real negotiations between Coca Cola and a much smaller company.

Show notes: https://en.ka-brandresearch.com/braincandies/

When the proverbial bear is roaring around you - how do you manage to reliably increase your own focus and concentration? Science helps with up-to-date tips. I have prepared my notes from a long podcast by neurologist Huberman for you here. Have fun trying them out. 

And one more piece of information on my own behalf. I'm going on holiday for a few weeks in the next few days. I have asked my colleague Andreas Putz to write a BrainCandy about a book that has fascinated me. It's about a new negotiation method: Split the Pie. I look forward to being able to enjoy this BrainCandy while on holiday.

Shownotes: https://en.ka-brandresearch.com/braincandies/

Some time ago, Rob Henderson came to my attention. Henderson is a doctoral student in psychology at Cambridge and studied psychology at Yale before that. He runs a very good blog on Substack. Most of it as premium content. A promising young scientist. Henderson has a very unusual CV and develops exciting ideas. Like the insight of Luxury Beliefs.

Luxury Beliefs are ideas and opinions that confer status on the upper class while often imposing costs on the lower class. His article on these Luxury Beliefs has attracted a lot of attention. 

In this short podcast I summarise the article with pleasure

Shownotes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-79-EN_Luxury-Beliefs.pdf

Link to Hendersons blog https://robkhenderson.substack.com/p/status-symbols-and-the-struggle-for?utm_source=%2Fprofile%2F4694826-rob-henderson&utm_medium=reader2

What does it do to us when we are caught incessantly by disaster headlines? A respected journalist explains to us how she herself deals with this problem and what journalism could do to report on the disasters on the one hand, but at the same time better value people as processors of news. Exciting insights with good recommendations for our mental health. Enjoy reading and empathise.

Link to the original article of Amanda Ripley:

https://www.washingtonpost.com/opinions/2022/07/08/how-to-fix-news-media/