The new lockdowns across Europe are a very bad threat to our mental health. We can and should do more for our mental wellbeing. There is one thing of particular power to help us get through lockdowns in better shape. What that is will be explained in this short podcast. Stay well.

Transcript:  https://ka-brandresearch.com#brain-candy

When we watch the behavior of others we automatically make a character judgement. As if life was a WYSIWYG (what you see is what you get) affair. We simply don't realise the big impact of the situation, the real live context. Most often context has a far bigger influence on our behavior than our treasured personality / character. This podcast uses many entertaining examples to make you more aware of the hidden workings of contexts. And how one could limit the power of context. 

Listening time about 13 minutes.

Script: https://ka-brandresearch.com#brain-candy

Right now, it is spoken a lot about a second wave and a possible new lockdown is threatened. Despite that there is already great fear among people.

But has the first lockdown realy made a difference –   beyond Social Distancing?

In this new BrainCandy, I talk about what we can learn from the better than feared infection rates with good data analysis.

There are so far underestimated drivers. And why this should give hope for the absence of a real second wave.

At the end I give a hint on what companies should purchase, as long as stock lasts.

Please find a transcript with links at: https://ka-brandresearch.com/en#brain-candy

Our monkey minds expects that our behavior past Corona will be changed, a lot. Many consultants jump on the band waggon and push brands to change or die.  Listen to this podcast where I'm going to explain why behavioral economics and psychology suggest that a new NORMAL is the most likely situation past Corona.  

“You have to respond immediately, because your customers are changing forever.” A claim which is as plausible as it is wrong. Just listen to my 10 minute rant to find out why

It’s only a matter of time before it gets on the nerves of the target groups. Why it's becoming an ever less attractive idea to focus on Corona related brand messages is being discussed in this BrainCandy