BrainCandy English

If you look to Berlin at the moment, some people wish that common sense would finally rain down from the sky. But it's not just politics, companies also seem to be becoming less and less humane and instead are drawing up ever more detailed rules for action that can drive not only employees but also customers crazy.

I just came across the latest book by international consultant Martin Lindstrom and the topic caught me right away. He wants to motivate companies to establish a Ministry of Common Sense. What an exciting idea. In this BrainCandy, you'll find out if his ideas could be worthwhile for your company, too.

Again, I've set aside five books for my Brainies. Just email [email protected] with the #Ministry. And if you want to hyperventilate a bit: What drives employees up the proverbial wall at your company?  Greatest possible anonymity at least on Google standard is assured.  The lot decides, I should have again more than five readers and listeners 😉

We always overestimate the changes that are supposed to happen over the next two years, But we underestimate the change that happens over the next ten years." Bill Gates.

I was fascinated by Frank Thelen's new book. I'm a self-confessed technophile and find tech developments really exciting, and Thelen is a competent insider, startup investor and known to many from his time as an investor on Höhle der Löwen (Dragons' Den/Shark Tank). Entertaining and highly knowledgeable, Thelen describes the major technological developments and why their effectiveness must develop exponentially over the next 10 years. Of course, he will be at least somewhat wrong with most of his forecasts; that is due to the complexity of the matter, whose development cannot be predicted. But it's worth understanding the main forces - and also what that may well mean for us privately, for our jobs, and for our investment strategies. In this BrainCandy, I will discuss Thelen's central theses and hope that I can motivate you to read the book.

Und warum das so wenigen auffällt. Und warum ein Schweizer Käse unser Denken beflügeln würde.

60% der Bevölkerung sind mit dem Regierungshandeln in Sachen Corona zufrieden. Ich erkenne an zu vielen Stellen starkes Politikversagen. Spannend aber finde ich, dass die Schwächen des politischen Handelns und das Nichterkennen der Bevölkerungsmehrheit auf typische ‚Fehler‘ unseres Gehirns zurück geführt werden können. Manche Experten schlagen deshalb vor, die Komplexität der Pandemie mit einer Schweizer Käse Strategie zu bekämpfen. :-) Mehr dazu im BrainCandy.  Stichwort Komplexität: Dieses BrainCandy ist deutlich länger ausgefallen, obwohl ich viele Themen nur kurz anreiße. Aber Komplexität bedingt auch vielschichtiges Denken. Ich habe versucht, das kurzweilig zu gestalten. Einfach in Etappen hören, wenn die Zeit kapp ist.

Themen in diesem BrainCandy sind zum Beispiel:

1. Der „eine Pandemie braucht die beste Lösung“ Denkfehler

2. Der starke Personen Trugschluss

3. Der Herdentrieb (Band Waggon Effect) hat die Politiker im Griff.

4. What you see is all there is

5. Politik und Wissenschaft nutzen zu starkes Framing – und die Medien spielen mit

6. Der Einfachheits-Bias

7. Der Virtue Licensing Effect

8. Die schwache Datenlage macht fundierte Regierungsarbeit schwer und Oppositionsarbeit unmöglich.

9. Das „der sensitivste Test ist der beste Test ist der beste Test“ Dogma

10. Die Sündemie wird ignoriert

11. Ein paar Tipps zum besseren persönlichen Schutz

Die Shownotes mit sehr vielen Quellenangaben finden Sie wie immer auf unserer Website: KA-BrandResearch.com/Publikationen

When we make a firm resolution to change a behavior, we do it consciously and

Shownotes: https://ka-brandresearch.com/wp-content/uploads/BrainCandy_63EN_Fail-at-their-New-Years-Resolutions.pdf?utm_source=newsletter&utm_medium=remail&utm_campaign=braincandies&utm_content=bc63

The new lockdowns across Europe are a very bad threat to our mental health. We can and should do more for our mental wellbeing. There is one thing of particular power to help us get through lockdowns in better shape. What that is will be explained in this short podcast. Stay well.

Transcript:  https://ka-brandresearch.com#brain-candy

When we watch the behavior of others we automatically make a character judgement. As if life was a WYSIWYG (what you see is what you get) affair. We simply don't realise the big impact of the situation, the real live context. Most often context has a far bigger influence on our behavior than our treasured personality / character. This podcast uses many entertaining examples to make you more aware of the hidden workings of contexts. And how one could limit the power of context. 

Listening time about 13 minutes.

Script: https://ka-brandresearch.com#brain-candy

Right now, it is spoken a lot about a second wave and a possible new lockdown is threatened. Despite that there is already great fear among people.

But has the first lockdown realy made a difference –   beyond Social Distancing?

In this new BrainCandy, I talk about what we can learn from the better than feared infection rates with good data analysis.

There are so far underestimated drivers. And why this should give hope for the absence of a real second wave.

At the end I give a hint on what companies should purchase, as long as stock lasts.

Please find a transcript with links at: https://ka-brandresearch.com/en#brain-candy

Our monkey minds expects that our behavior past Corona will be changed, a lot. Many consultants jump on the band waggon and push brands to change or die.  Listen to this podcast where I'm going to explain why behavioral economics and psychology suggest that a new NORMAL is the most likely situation past Corona.  

“You have to respond immediately, because your customers are changing forever.” A claim which is as plausible as it is wrong. Just listen to my 10 minute rant to find out why

It’s only a matter of time before it gets on the nerves of the target groups. Why it's becoming an ever less attractive idea to focus on Corona related brand messages is being discussed in this BrainCandy