BrainCandy English

BrainCandy 66: Do we need a Ministry of Common Sense?


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If you look to Berlin at the moment, some people wish that common sense would finally rain down from the sky. But it's not just politics, companies also seem to be becoming less and less humane and instead are drawing up ever more detailed rules for action that can drive not only employees but also customers crazy.


I just came across the latest book by international consultant Martin Lindstrom and the topic caught me right away. He wants to motivate companies to establish a Ministry of Common Sense. What an exciting idea. In this BrainCandy, you'll find out if his ideas could be worthwhile for your company, too.


Again, I've set aside five books for my Brainies. Just email [email protected] with the #Ministry. And if you want to hyperventilate a bit: What drives employees up the proverbial wall at your company?  Greatest possible anonymity at least on Google standard is assured.  The lot decides, I should have again more than five readers and listeners 😉



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BrainCandy EnglishBy Ralph Uwe Ohnemus