One of the most experienced and successful marketing bloggers in the world, Bob Hoffman, just delighted me with one of his latest essays. He took on the topic of what role brands really play in consumers' lives and how people actually make most purchasing decisions.  It follows, for him, that fame must be the central goal of advertising for brand success. Bob knocked down wide open doors with me, and that gave me the idea to let him speak directly to you himself. This BrainCandy summarizes his central statements. I myself have added a central point at the end, which in my view is an indispensable side condition, but listen for yourself. Have fun.

This is the link to Bobs essay: https://createsend.com/t/d-D10C440F1B773C602540EF23F30FEDED