February 03, 2025

Brainstorms: A Great Gig In The Sky - Navigating music, art, science and commercial realities to create viable immersive experiences at scale".

34 minutes

Led by Richard (Technical and Artistic Director) and Erica Warp (Director of Neuroscience for Brainstorms), this talk investigates music, art, science and commercial realities to create viable immersive experiences at scale. Brainstorms is an immersive experience exploring the brain’s response to music and featuring the work of Pink Floyd and Imogen Heap, debuted at Frameless in London over 4 weekends in June 2024.

A hugely ambitious project for a very small team, with a breakneck schedule and very limited budget, the exhibition was executed flawlessly. But was it ‘successful’, and how are we measuring that success?

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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