Andy Barnes (Director, Entourage), Mairi Nolan (Puzzle Game Designer), Tom Lionetti-Maguire (Founder of Little Lion Entertainment), Farouk Dean (Co-Founder of NEXUS and Cellar Door) and Mark Sarfo Kantanka (Co-Founder of NEXUS and Cellar Door) in an open Q&A session, for our panelists and the audience to wrestle with the problems associated with developing your creative idea into a sustainable business. 

In this open discussion we're led by the audience and attempt to answer questions, offer advice and guidance and share our experiences developing live immersive work.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join Michael Badelt from INTYA Creative as he explores turning mistakes into a success: How a small immersive scare attraction went from "Okay“ to "Oh Wow!!“

Hear about the sometimes surprising learnings made through the iterations and how those were incorporated back into the show to create an experience that was not just entertaining but had a hidden meaning that was engaging audiences even after the show was over. We will also look at some of the basics behind the emotional concept of fear, its applications and why creating a rather sneaky rollercoaster across the full emotional spectrum might actually be scarier than just going "Boo!"

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Simon Brind discusses concepts of Agency and Alibi in the creation of Larp and their connections to creating meaningful experiences for participants. 

In this talk he explores 'Agency' - the ability of an active participant in a story to make decisions that change the story in meaningful ways (and what that means for dramaturgy), 'Alibi' '- the idea that the participant experience can be designed in such a way that they can act or behave in ways that they would not normally act and 'Bleed' - the transfer of experience from participant to character or from character to participant.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this talk, Megan Clifton (Head of Narrative, Boomtown Fair) will discuss her learnings in her three years holding the storyline, the challenges of managing a truly collaborative fictional world, and how the ground-up model of interactive storytelling continues to find its feet.

Boomtown is the largest interactive theatre in the world, aiming to create an accessible, playable space where the audience can imagine new versions of themselves, new futures for themselves, try new realities on for size and become what they've always dreamed of becoming. Starting in 2009, Boomtown has kept a narrative throughline throughout, becoming deeper, more intricate and more multifaceted year-on-year. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join Ollie Jones (Co-Founder of SWAMP) and James Seager (Creative Director of Les Enfants Terribles) to learn more about their journey from entertainment providers to established brand collaborators as they share how they made a meaningful transition, what they wish they had known in the early days and the benefits, opportunities and challenges of the brand engagement and immersive entertainment worlds coming together.

Both Les Enfants Terribles & SWAMP have a long legacy of delivering award-winning, innovative Immersive Entertainment experiences, leading to their signature styles and expertise being sought out by brands for experiential campaigns. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. 

Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and technical strategies can reduce risk. Jessie also unpacks how the strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she provides insights into how some of their experiences have scaled globally. This session was designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Les Seddon-Brown (CEO and producer of Rematch) takes us through the makings of this unique show and how they were able to engage a higher-than-average attendance by first time Immersive goers of all ages and members of the global majority and dive into how the show resonated with a broad and diverse cast, crew, audiences and communities alike.

Rematch remagine the greatest stories in sport as live immersive events. Part immersive theatre, part festival, Rematch allows audiences to time-travel back to experience these stories as if they were there. Over 78 shows, Rumble in the Jungle Rematch gave fans in London the opportunity to travel back to Zaire 1974 to witness the Greatest boxing fight in history between Muhammad Ali and George Foreman. 

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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In this session, Laura Wilkinson and Ben Fredericks talk about the development process for incorporating accessibility in their immersive show "Choosing Children" from the outset of the creative process, the lessons learned, and where accessibility in immersive can go from here.

Choosing Children was a dramatic and interactive live spectacle for an intimate audience, which aimed to be fully accessible and inclusive. Audiences could request British Sign Language, Audio Description, and/or Captioning in every performance through an integrated Access System.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Joe Strickland (Digital Producer, DaDaFest), Laura Wilkinson (Producer, Ben Fredericks [Collaborations]), Thomas Florence (Artistic Director, But Why? Theatre) and Ben Fredericks (Writer and Director, Ben Fredericks [Collaborations]) discuss how the immersive sector can avoid disabling those audiences in the all too familiar ways they have been disabled by other forms of art and entertainment. 

This panel was a discussion between immersive creators about the broader topic of accessibility and how to make sure that creators and producers, can incorporate accessibility into events and experiences in a creative and effective way.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

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Join creators Katie Day, John Sear and Sudha Bhuchar as they unpack how their form-busting book was made, and the new challenges they encountered working with the printed form rather than live events. They’ll shine a light on development process structure, working with collaborators new to immersive, engaging target audiences as co-creators, and keeping to a tight budget. https://arainbowforamala.co.uk

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

Discover more content from IEN: https://immersiveexperience.network/articles/

Hosted on Acast. See acast.com/privacy for more information.