Valentina Bagniya, CMO of SOFTSWISS, reveals why the rules have changed in iGaming B2B, why brand has become the only sustainable competitive advantage—and why companies that don't adapt will disappear within 2-3 years.What You'll Learn:

• The brutal reality: 80-90% of companies at trade shows look identical, saying the same things about seamless integration and customer support—even when they have real differentiators they're not talking about.

• The new winners: Companies with strong brands enjoy lower acquisition costs, prospects who shortlist them before sales calls, and marketing spend that compounds rather than burns.

• The practical framework: Valentina shares her 5-step approach for building brands that sell themselves, from strategy-first positioning to measuring what actually matters. This isn't theory. It's what's working right now at one of iGaming's most sophisticated marketing operations.

• The question: Will you manage your brand, or let the market decide for you?

For nearly 40 years, CSB Group has been the trusted gateway for international companies entering Europe through Malta. In this episode, Roger Strickland Jr., Director at CSB Group and Consul of Israel in Malta, shares how a small debt collection firm founded in 1987 became one of the island’s most respected 360° corporate service providers.

Roger reveals the culture behind CSB’s success — a mindset of always being one step ahead. From iGaming licensing and M&A deals to real estate, yachting, and relocation, CSB helps clients build their entire business life under one roof.

Discover how Malta became Europe’s iGaming hub, why trust and relationships matter more than paperwork, and how CSB’s “customer-first” philosophy — what Israelis would call Rosh Gadol — has built an unbroken record of client loyalty, regulator confidence, and growth across multiple jurisdictions.

Topics Covered:

• The evolution of CSB Group: from credit collection to 360° services

• How Malta became Europe’s iGaming epicenter

• The “one step ahead” mindset that drives CSB’s culture

• The 777 Rule: how fast response builds trust

• Integrating legal, tax, accounting, and lifestyle services
• The human side of corporate services — long-term relationships, not transactions

• CSB’s expansion into M&A and multi-jurisdictional structures

(00:00) Introduction – Welcome from Malta
(00:17) What is CSB Group?
(01:32) Why Malta is a Business Gateway
(03:10) iGaming and Regulated Industries in Malta
(04:45) Financial and Maritime Services on the Island
(06:10) How CSB Helps Businesses Set Up in Malta
(07:30) From Corporate Services to Full 360° Support
(08:28) The 360° Approach Explained
(09:30) One Point of Contact, End-to-End Service
(11:18) The Origins – From Credit Collection to Corporate Services
(12:50) How CSB Grew with Malta’s iGaming Revolution
(13:27) The “One Step Ahead” Mindset
(14:46) Leadership and Marketing Evolution
(16:45) What “Quality Service” Means at CSB
(18:54) The Warm Handoff – How Teams Collaborate
(21:17) The 777 Rule: CSB’s Speed of Response
(22:57) Acting Like It’s Your Own Business
(23:18) The Culture of Anticipation and Initiative
(24:47) Always Thinking One Step Ahead
(25:39) “Rosh Gadol” – The Big-Head Mindset
(26:59) Trust, Reputation, and Regulator Confidence
(27:40) Future Ambitions – Multi-Jurisdiction Expansion
(28:51) M&A Focus and Major Transactions
(29:39) The Value of Integrated Services
(30:12) Governance and Partnership with Clients
(31:13) True Business Partner – Closing Words

Southeast Asia's iGaming market is exploding with unprecedented growth, but here's the catch: the European playbook doesn't work. While operators rush toward the region's massive opportunity, most fail because they're using the wrong strategy for a fundamentally different market.

Enter Z-Gaming - a casino platform built from the ground up specifically for Southeast Asia's unique realities. Designed to be lean to operate and quick to break even, Z-Gaming has already powered 150+ brands across the region by embracing what makes SEA different: wealth comes from the masses, competition is brutal, and traditional affiliate models are dead.

But there's a requirement: you need to know how to drive your own traffic. Z-Gaming was purpose-built for media-strong operators who can grab attention and get eyeballs - offering a fast, efficient way to turn eyeballs into money and traffic into profits.

In this episode, discover:

• Why Southeast Asia operates on three principles that flip traditional iGaming wisdom upside down
• How Z-Gaming's "no bundled CRM, no affiliate tracking" approach actually delivers MORE functionality through automation
• The killer retention systems that turn every player into part of your marketing team
• Why this same model is now expanding to Latin America, South Asia, and Africa - anywhere the money comes from volume, not big spenders

"Anywhere the money comes from volume, not big spenders, Z-Gaming is the optimal fit."

This is Braintail - helping B2B businesses in iGaming and high-risk industries tell their story and stand out.

Host: Oxana Gritsun & Omer YarkowichEpisode Focus: Z-Gaming & Emerging Markets StrategyEpisode Length: 12 minutes

Meet the gaming lawyer who's been shaping iGaming's biggest success stories for 23 years. Gaming Lawyer and Notary Tal Itzhak Ron isn't your typical lawyer - with five degrees spanning computer science, mathematics, law, and even music, he's the guy operators call when they need more than just legal advice.

From his law firm's office in Tel Aviv at Tal Ron, Drihem & Co., he's been there since day one for industry giants like Playtech (since 2003), MoonActive, and the team that would become IronSource. His approach? He's only 50% lawyer - the other 50% is pure problem solver.

While everyone else treats licenses as commodities, Tal Ron builds entire ecosystems. He doesn't just help you get regulatory approval; he creates the connections and solutions that turn high-risk tech companies into market leaders.

In this episode, discover:

• How Tal Ron became the go-to lawyer for gaming's biggest names
• Why he exclusively focuses on mid-risk and high-risk online industries (gaming, crypto, forex, adult, cyber, AI)

• His "ecosystem approach" that sets him apart from 90% of the industry
• The AI Hub spaces he's created where clients can visit, meet, and work alongside other companies in gaming, AI, and cyber
• What it really takes to navigate the ever-changing world of gaming regulations

"My strength is probably only 50% being a lawyer. The other 50% is like being a problem solver."

"We don't deal with stuff that I don't like or that I don't understand. We're very focused, very unique, and also very narrow-minded."

This is Braintail - helping B2B businesses in iGaming and high-risk industries tell their story and stand out.

Host: Omer Yarkowich

Guest: Tal Ron - Founding Partner, Tal Ron, Drihem & Co. Law Firm

Episode Length: 16 minutes