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“If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro
In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company!
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-- More information about Tom --
Website: http://Stratabeat.com
Twitter: twitter.com/Stratabeat
twitter.com/TomShapiro
Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company.
Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth.
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Resources:
https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997
http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises)
https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy)
https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads)
https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing)
https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient)
https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions)
https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?)
https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory)
https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump)
Sounds:
https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles)
https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers)
https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym)
https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology)
https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf)
https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17
https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)
