What happens when someone without Lyme decides to become one of its loudest advocates?
In this powerful episode, Sierra sits down with Fred Diamond—sales leader, podcast host, and author of Love, Hope, Lyme—to talk about what he’s learned from interviewing countless individuals impacted by chronic Lyme disease. Together, they explore what it means to lead, support, and speak up when the world doesn’t understand what you’re going through.
Fred opens up about what drew him into this work, the blind spots he encountered, and the communication strategies that helped him build empathy and momentum in a space filled with confusion and stigma. From sales lessons to leadership insights, this conversation offers a message of hope, advocacy, and the importance of becoming a voice for the misunderstood.
Whether you’re living with Lyme, love someone who is, or want to learn how to lead with more compassion—this episode will challenge and inspire you to turn pain into purpose.
Learn more about Fred’s books and podcast at: https://freddiamond.com/