In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:

• what we mean when we say brand alignment in the context of influencer marketing;
• why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;
• key things to look for in an influencer for a brand wanting to work with influencers for the first time;
• some examples of successful campaigns in terms of brand alignment; 
• how brands can think outside the box when it comes to selecting their influencers; and
• what happens when brands get it wrong.