The Social Law Co. Podcast

We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including:

1. what he looks for in talent when considering taking them under management;
2. at what stage of their growth talent should be looking for a manager (if ever);
3. the top 3 benefits of talent having a manager according to Jordan;
4. the things talent should look out for when considering who they should trust with their management;
5. Jordan’s tips for ensuring a successful transition from self-representation to professional management;
6. tips for brands when looking to work with influencers under management;
7. finding the right fit between brands and talent;
8. Jordan’s top 3 tips for talent looking to improve their chances of securing brand deals;
9. Jordan’s tips for brands looking to maximise their ROI when working with influencers; and
10. changes Jordan has observed in talent management over time, as well as his predictions for the future of talent management.

Neuralle is a talent-first agency, growing attention for creators & consumer brands. 

Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.  

Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues.

Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition.

Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues.

Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

 Some of the things we discuss include:

• The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers.
• The implications of failing to disclose sponsored posts.
• Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States.
• The legal fall out for those who were involved in Fyre Festival. 
• Major cases involving influencer marketing campaigns in the United States.
• The legal requirements in the United States for social media competitions, including some of those run by Australian businesses. 

Find Rob on Instagram - @robertfreundlaw or on the firm website. 

Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!

After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range.

Kippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids.

Some of the things we discuss include:

• How she founded her brand and developed her products;
• How she launched as an Instagram business in circa 2014;
• The changes she’s seen on Instagram since launching her business;
• Dealing with copycat brands;
• Moving into foreign markets;
• Working with Influencers;
• Collaboration strategy and what’s worked in her business;
• Examples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;
• Pros and cons of social media competitions and issues that can arise; 
• Privacy considerations when growing an email list;
• Using discount codes to track the success of campaigns; 
• Social media paid advertising; 
• Brand and marketing strategy;
• Staying in your own lane and staying focused on your customer’s pain points; and
• Finding the right fit for collaborations.

Find Kippins on Instagram – @kippins_.

In this episode, we zone in on discussing Influencer's fees and what you need to know when it comes to documenting them in your Influencer Agreement.

This is part of a series of episodes breaking down some of the key issues that we cover in influencer, ambassador and affiliate agreements into some bite size chunks of podcast goodness for you to consume at your leisure. 

For a comprehensive checklist of what to cover in your Influencer Agreements, you can download our Influencer Agreement Checklist.  

In this episode, we talk to Mike Bromley from Beyond Billables about what to look for in terms of brand alignment when it comes to influencer and brand collaborations and in particular:

• what we mean when we say brand alignment in the context of influencer marketing;
• why brand alignment between the influencer and the brand is so important in the context of an influencer marketing campaign;
• key things to look for in an influencer for a brand wanting to work with influencers for the first time;
• some examples of successful campaigns in terms of brand alignment; 
• how brands can think outside the box when it comes to selecting their influencers; and
• what happens when brands get it wrong.

If your business regularly engages with Influencers to promote your products or services, you might have wondered how you can reduce your risk, keep it professional and continue to move forward without delays. In this episode of The Social Law Co. Podcast, we give you 10 tips for contracting with Influencers to make your life easier.

For more information, head to sociallawco.com.au.

With 5 years of experience working in boutique PR and communications agencies, Rhianna is passionate about helping small businesses and startups grow through the various communication platforms available today. So passionate about her work, Rhianna started up her own consulting business in 2019 and now has over 10 Adelaide clients, 1 interstate client, and 1 global client, as well as a team of 3 around her.

Rhi Communicate is a boutique PR and communications consultancy based in Adelaide, South Australia which aims to help publicise small businesses and individuals through local PR strategies, events, and social media management.

 Rhianna and I discuss:

• her PR and communications consultancy and the services she offers; 
• why businesses tend to use influencer marketing and social media in their strategies;
• some of the success stories Rhianna has seen from influencer marketing campaigns; 
• how she typically sees small businesses approach contracting with influencers; 
• some of the things she has seen go wrong when the contracts aren’t in place. 

You can find Rhianna on Facebook and Instagram – @rhicommunicate. 

We discuss some of the legal considerations that should come to mind before posting an announcement about your trade promotion competition on social media.

Head to the show notes for more information. 

In this episode we talk about brand ambassador programs and how we can help you to create a brand ambassador agreement that's tailored to your intended program. We also talk about some of the key issues to cover in your agreement and think about before instructing a Lawyer to draft up the document.