Heather is the Managing Director and Founder of Kippins, a brand designed to help solve one of parenting’s biggest challenges – getting enough sleep!

After more than a decade in the Advertising Industry, the sleep deprivation Heather experienced during the early days of motherhood prompted her to create the now Insta-famous Kippin Cuddle Blankie. These special organic cotton friends help babies settle and sleep during the night, and Heather has since developed a range of matching sleepwear, authored a Children sleepy-time story, The KippinTales and released a nursery linen range.

Kippins can now be found in all parts of the world, and all over your social media feed on the world’s best rested kids.

Some of the things we discuss include:

• How she founded her brand and developed her products;
• How she launched as an Instagram business in circa 2014;
• The changes she’s seen on Instagram since launching her business;
• Dealing with copycat brands;
• Moving into foreign markets;
• Working with Influencers;
• Collaboration strategy and what’s worked in her business;
• Examples of what can go wrong without contracts, such as collaboration agreements and non-disclosure agreements;
• Pros and cons of social media competitions and issues that can arise; 
• Privacy considerations when growing an email list;
• Using discount codes to track the success of campaigns; 
• Social media paid advertising; 
• Brand and marketing strategy;
• Staying in your own lane and staying focused on your customer’s pain points; and
• Finding the right fit for collaborations.

Find Kippins on Instagram – @kippins_.