If you're looking for that extra edge in attracting and retaining customers and engaging them into action to buy from you, understand that brand alignment is centrally important to consumers. Survey from Ipsos shows 7 in 10 US adults, either strongly or somewhat agree, that they tend to buy from brands that reflect their personal values. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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