How can you ensure your marketing strategy stays aligned with market conditions?

It’s a question our latest guest can provide plenty of insights on…

This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.

With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.

It’s a fascinating conversation that zeros in on:

- The importance of aligning brand messaging with values and strategy

- Why a pragmatic and transparent approach to marketing should take centre stage

- The key areas you should be focusing on when rebranding your firm

- How to address the challenge of measuring ROI in private equity marketing

- Why marketing managers in funds need to use data and engagement metrics to demonstrate value

Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.

Be sure to tune in now!

Why is it so tough being a marketer at the moment?

From budgets being cut, business priorities changing regularly and technology evolving faster than most can keep up with, the challenges can feel endless.

In this episode of Brand & Deliver, hosts Dan Gibson and Brook Bateman chat with Delia Skinner, Marketing Manager at Moorhouse, in an honest and open conversation about the realities of being a professional services marketer in 2024.

Of course it’s not all doom and gloom; challenges bring new opportunities and during this authentic conversation Delia, Dan and Brook cover:

Why getting comfortable with uncertainty can be your biggest superpower

The importance of acknowledging the little wins

How to keep focused on the purpose of what you’re doing

When and how to say ‘no’ for the greater good

How the team at Moorhouse navigate challenges and continue to deliver impactful work in new and innovative ways

It’s a fascinating chat and one I’m sure many marketers can relate to, so listen now!

If you’re in the consulting world and are active on LinkedIn, you may well be familiar with our latest guest…

In this episode, hosts Dan Gibson and Brook Bateman sit down with Ben Edwards, Head of Partnerships at CMap, to discuss the importance of marketing when breaking into, and establishing a presence in, a new vertical.

During the conversation Ben discusses the tactics he employed whilst leading CMAP's successful expansion into North America, and shares the key lessons from his extensive personal and professional experience of helping firms scale strategically and at speed including:

The importance of having Marketing at the table when a business strategy is set

Why strategic market research is one of the biggest tools in your firm’s arsenal

How to use data to create a go-to-market strategy that’s specifically tailored to the geographies you’re targeting

The specific marketing tactics to employee at each stage of the process

If your firm’s growth strategy relies on successful vertical expansion, this episode is a must-listen.

In this episode of Brand & Deliver, your go-to podcast for ROI-focused marketing strategies in the professional services industry, join Alex Lewis and Dan Gibson as they sit down with Kate Martin, Chief Marketing Officer at Gate One.

Gate One, a prominent digital and business transformation consultancy and part of the Havas Group, is renowned for creating meaningful change for some of the world's most fascinating and influential organisations.

Kate's illustrious career spans various marketing roles at distinguished firms such as Deloitte, BCG, and, of course, Gate One. Over the years, she has successfully overseen marketing teams of all sizes, developing impactful strategies, executing multichannel global campaigns, and driving business growth.

However, like many marketers, Kate faced challenges during the pandemic in 2020, which prompted a complete overhaul of her team's strategy when she was in a global events role.

In this episode, you’ll gain insights into how Kate and her team navigated this shift, her key takeaways from the experience, and the essential components of effective event marketing for consulting firms.

Alex, Dan and Kate’s fascinating discussion covers:

- Scaling and leading your consultancy marketing team

- Winning over internal stakeholders for marketing success

- Aligning strategies to business objectives and adapting to evolving business needs

- Fostering creativity amongst your team

- Developing a holistic event strategy

If you’re keen to explore what successful event marketing for consulting firms looks like, this is a must-listen.

Tune in now.

In this next episode of Brand & Deliver - your go-to podcast for ROI-focused marketing strategies in the professional industry, join Alex Lewis and Dan Gibson as they sit down with Kelly Russ, the brilliant Head of Marketing at Clarasys.

Clarasys, known as ‘The Experience Consultancy’, is a renowned international business consulting firm that has made waves with its innovative approach. With a remarkable 13 categories under its belt in The Financial Times UK’s Leading Management Consultants report, Clarasys is a force to be reckoned with.

In this episode, Kelly shares her wealth of knowledge on crafting and executing marketing strategies that drive growth, boost revenue, enhance brand appeal, and truly resonate with audiences. Her journey navigating the dynamic marketing landscape and her innate belief in the power of teamwork is nothing short of inspirational.

Alex, Dan and Kelly’s fascinating discussion covers:

- Aligning your consultancy’s brand with reality and the importance of ‘why’ in rebranding

- Demonstrating ROI from your marketing efforts and showcasing consistent progress and value

- The importance of transparency in communication and understanding diverse stakeholder perspectives

- Integrating sales and marketing to convert leads into loyal clients

- Fostering collaboration, effective communication and honing team dynamics

- Balancing innovation with measurable outcomes for sustainable success

If you’re contemplating a rebrand for your consultancy or seeking to optimise your marketing strategies for maximum ROI, this episode is full of insights that you can’t afford to miss. Tune in now for a masterclass in marketing excellence!

Tune in now.

The next episode of Brand & Deliver is here!

This month, hosts Dan Gibson and Alex Lewis chatted with Simon Rusling, Partner and Head of Marketing at Barnett Waddingham.

During his 15 years in the role, Simon has witnessed a lot of change, both within his team and across the business as a whole.

During this period he has continually evolved and scaled his marketing function to adapt to new challenges and emerging technologies.

In this episode, Dan, Alex, and Simon’s enlightening discussion covers, how to build trust and credibility in marketing, striking the balance between taking calculated risks and the fear of missing out (FOMO), the impact AI and other innovation will have on marketing, how to structure your internal marketing team and external suppliers, and the undeniable benefits of a diverse and inclusive work environment.

If you want to hear from a marketing leader who has led through change and emerged stronger for it, this is a must-listen.

Tune in now.

The latest episode of Brand and Deliver has arrived!

This month, hosts Alex Lewis and Dan Gibson sat down with Kevin Matthews, Global Head of Marketing at Deminor, to discuss how he scaled Deminor’s marketing function, what he’s learned from building a marketing function, and his top tips for things to watch out for in the future.

Kevin has a wealth of experience in scaling marketing functions up from little to nothing, to big players in the industry. He’s currently leading the charge at Deminor, and has some great advice on the marketing skill set you need to kick start your firm’s marketing.

In this episode, Alex, Dan and Kevin cover a whole host of thought-provoking topics, with a focus on:

- The power of listening, and how it can shape your marketing strategy

- Why making space for experimenting is one of the best approaches you can use

- How to pivot when things don’t go initially as planned

If you’re ready to start building your marketing function, or you want to take it to the next level, this is definitely the episode for you.

In this first episode of Brand & Deliver - your go-to resource for ROI-focused marketing strategies in the professional industry, Alex Lewis and Dan Gibson are joined by the leading authority on the growth of boutique and small consulting firms, Professor Joe O’Mahoney.

With two decades of experience and groundbreaking research under his belt, Joe brings an unparalleled level of expertise to the table. In this episode we delve deep into the crucial role marketing plays in propelling your consultancy to new heights, from the importance of finding your niche, to harnessing the power of AI.

If you’re a marketer working in professional services, this episode has some golden gems for you.

Tune in now to gain a seasoned perspective on how to boost your marketing efforts.

Interested in finding out more about Joe? Check out his website: www.joeomahoney.com.

The countdown is on ⌚🎧

Our brand-new podcast series designed exclusively for professional service marketers is launching very soon!

Why should you tune in?

Packed with savvy strategies, captivating stories, and actionable takeaways, this podcast will equip you to create meaningful connections with your target clients and drive real growth.

Keep your eyes peeled for the first episode coming soon! But in the meantime, check out this little teaser to get a taste of what is to come 👀