In this episode of The Insurindex Podcast, our host, Ben Bolton, sits down with Jon Lombardo, former Head of LinkedIn’s B2B Institute and the co-founder of Evidenza, to delve into Lombardo’s journey from Hartford, Connecticut, the ‘home of Insurance’, to his current work in synthetic research. From the 95-5 rule to distinctive assets and synthetic research, this insightful, fast-paced and often witty discussion considers the power of brand strategy, AI and the future of B2B marketing.