Brand Architect

By Ani Alexander

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.

What’s you’ll have here will hel... more

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FAQs about Brand Architect:

How many episodes does Brand Architect have?

The podcast currently has 182 episodes available.

Brand Architect episodes:

August 18, 2020Storytelling, Messaging and Positioning with Mark Evans
In this episodes we discuss:

Importance of the storytelling in marketing

What kind of stories could you tell

The importance of transparency

How to find your differentiator

what is a fractional CMO

The future of work
...more
54min
August 03, 2020Social Media and Online Communities with Felix Sander
In this episode we talk about

Importance of the online communities

How Appics managed to build such a loyal community

Influencer marketing

Authenticity online

Importance of he cooperation with other partners

Future trends of the social media platforms
...more
42min
July 27, 2020 Discussing Marketing Tech Startups with Timothy Peterson
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
...more
57min
July 19, 2020First Customers, Personal Brands and Marketing with Luc Bohunicky
In this episode we spoke about:

The importance of the marketing involvement from the start

The need for the tech and marketing departments to work closely together

The role of the ego of the tech founders

How do reach out to potential early adopters in a right way

Non linear career paths

The value of (real) diversity and tech recruitment

Tech startup branding and the importance of building founder personal brand
...more
1h 3min
June 17, 2020Diving into Advanced LinkedIn Strategies with Andy Foote
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.
In this episode we discuss:

how much has LinkedIn changed over the years

"overnight" success

what to do when you're invisible on LinkedIn

LinkedIn engagement pods

LinkedIn algorithm

how to succeed on the LinkedIn platform
...more
59min
May 26, 2020How to Become the Story Everyone is Sharing with Dennis Moseley-Williams
In this episode we speak about

The value of experience

The experience economy

Brand and commodities

Becoming the story everyone is sharing

Experience in marketing
...more
53min
May 19, 2020 Creativity, stories and data driven marketing
In this episode we speak about

- data driven marketing and human stories

- importance of personalising content

- how one chooses target audience

- advertising and promotion

- how to find unique angle
...more
48min
May 12, 2020LinkedIn and Personal Branding
In this episode we discuss:

Online content creation

Personal branding and positioning

The 7 Vs framework

LinkedIn and its algorithms

How to choose the right platform

Monetizing your content
...more
53min
April 14, 2020 The Art of Making Things Done
...more
1h
April 06, 2020How to Build and Clone Businesses with Jonny Andrews
In this episode we speak about:

How to build audiences of buyers from scratch

Virtual events

How to adjust your marketing during the COVID 19

How to create a content that builds an audience

Cold emails and their impact on your brand

How do you choose a the right business mentor?

Predictions for post coronavirus period
...more
1h 4min

FAQs about Brand Architect:

How many episodes does Brand Architect have?

The podcast currently has 182 episodes available.