Brand Architect

In this episodes we discuss:

• Importance of the storytelling in marketing
• What kind of stories could you tell
• The importance of transparency
• How to find your differentiator
• what is a fractional CMO
• The future of work

• Importance of the online communities
• How Appics managed to build such a loyal community
• Influencer marketing
• Authenticity online
• Importance of he cooperation with other partners
• Future trends of the social media platforms

In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online

In this episode we spoke about:

• The importance of the marketing involvement from the start
• The need for the tech and marketing departments to work closely together
• The role of the ego of the tech founders
• How do reach out to potential early adopters in a right way
• Non linear career paths
• The value of (real) diversity and tech recruitment
• Tech startup branding and the importance of building founder personal brand

My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.

• how much has LinkedIn changed over the years
• "overnight" success
• what to do when you're invisible on LinkedIn
• LinkedIn engagement pods
• LinkedIn algorithm
• how to succeed on the LinkedIn platform

• The value of experience
• The experience economy
• Brand and commodities
• Becoming the story everyone is sharing
• Experience in marketing

In this episode we speak about

- data driven marketing and human stories

- importance of personalising content

- how one chooses target audience

- advertising and promotion

- how to find unique angle

• Online content creation
• Personal branding and positioning
• The 7 Vs framework
• LinkedIn and its algorithms
• How to choose the right platform
• Monetizing your content

In this episode we speak about:

• How to build audiences of buyers from scratch 
• Virtual events 
• How to adjust your marketing during the COVID 19 
• How to create a content that builds an audience 
• Cold emails and their impact on your brand 
• How do you choose a the right business mentor? 
• Predictions for post coronavirus period