Brand Architect

Brand Architect

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Brand Architect episodes

  • How to Build & Engage Your Audience From Scratch

    Danny Iny quit school at 15 to start his first business.

    Now Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, is the founder of Firepole Marketing, the author of the Amazon best-selling book Engagement from Scratch!, and the creator of the Audience Business Masterclass training program.

    In the interview we discuss how Danny built large and engaging audience from scratch. We also cover the story of his  best-selling book "Engagement from Scratch" birth and success.

    Food For Thought

    (Giving up) I never considered it as a viable option.

    [spp-tweet "If you want to get reviews you gotta write a good book.@DannyIny"]

    If you want people to like your book and support it then write the book that they want to read.

    I think there are many writers, who have unrealistic expectation around how much work is gonna be involved in marketing and promoting their book.

    Marketing your book, building an audience - it's as much work or more than writing a book.

    I don't know anyone who's achieved significant success just working a few hours on the weekend.

    It's a marathon - it's not a sprint.

    [spp-tweet "It's not about how long it takes, it's about where it ends up bringing you.@DannyIny "]

     Important Announcement!

    I am super excited to open a new coaching program for you. You can get all the details by clicking this link. But if you want the short version then basically here is what it is about. Besides the encouragement and over the shoulder guidance, by the end of the coaching month you will have a clear vision of what kind of book you want to write, practical publishing and marketing action plan and an author website where your readers will be able to find you. Basically you will be all set for your exciting journey of becoming an author.

    Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.

     

    31 min
  • Writing the First Book

    Today I am opening a new page for the Write 2B Read podcast. Starting from today I will be featuring podcast listener interviews. This means that you will be part of the Write 2B Read podcast. If you would like to be interviewed for the show, please shoot me an e mail by clicking this link and tell me why do you think that you should be the one interviewed. This will help us know each other better and have a real-life examples from our peers.

    Today I am featuring the first listener interview. I spoke to Thai Nguyen and discovered that Write 2B Read got really unusual listeners! Thai is a Professional Re-inventer: a 5-Star Chef, International Kick-boxer, Writer, Speaker, Huffington Post contributor and Mindset/Life Coach...

    Now he also started writing his first book and that is what we will talk about in the interview. Actually Thai left everything behind and went to Peru in order to write his book. He will share his experiences, talk about his struggles and achievements as well as the future plans. We will discuss the process of writing the first book too.

    You can get more details and interesting info on Thai's webpage The Utopian Life.

    If the reason you have not written a book yet is that you have doubts or you simply don’t know where to start, then I am here for you. Please check out my coaching page to see what I can help you with.

    Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.

     

    37 min
  • How You Should Market to Sell More Books

    Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. 

    Jim's website

    Author Marketing Live!  -in-person learning and networking event for new and experienced authors who want to turn their writing into a full-time career. (September 8, Cleveland, OH)

    Author Marketing Club

    Digital Book Launch

    Food for Thought

    You should market the book the minute you have the idea for the book. 

    I'd crowdsource the entire thing before I even write a chapter. 

    Big mistake is going ahead and writing a book that nobody wants.  

    Everyone needs to be a marketer these days.

    Doers get what they want, and everyone else gets what they get.  

    Find where your audience is. And then target those people.

    Don't forget to get the free resources I've created for you!

    Connect with me and other Write 2B Read listeners in the closed Facebook Group.

    33 min
  • From the Job You Hate to Bestselling Books

    Kimanzi Constable is former bread delivery guy who has published 2 non-fiction books, which have sold over 82k copies. He is a published author, international speaker, life and business coach. His mission is to help men and women live their life by their own design and create true freedom in life.

    Kimanzi self-published his first book. For that he needed $900, which he did not have. He worked different odd summer jobs for that. As a result he had self-published a professional book, which .... sold 5 copies in 6 months.

    In this interview we will follow his journey from being frustrated and disappointed writer to becoming a bestselling author.

    Kimanzi is a big advocate of guest blogging. That is probably because his success started from the first guest post he landed at Michael Hyatt's blog, which alone brought 20k visits to his very low traffic blog.

    What Kimanzi wants you to know:
    • It takes time - so be patient
    • Build your audience constantly
    • Make sure you have a good quality book - have it professionally edited, formatted, etc.
    • Send out exclusive content to the subscribers of your mailing list
    • Choose experiences over stuff

    • Want to know more about Kimanzi?

      check out

      Kimanzi's website

      Kimanzi's Amazon Author Page

      Kimanzi's Facebook Page

      Also:

      Don’t forget to get the free resources I’ve created for you!

      If the reason you have not written a book yet is that you have doubts or you simply don’t know where to start, then I am here for you. Please check out my coaching page to see what I can help you with.

      Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.

       

      40 min
    • How to Build Audience Using Twitter

      John Paul Aguiar is the founder of the Money Dummy blog. He is a Internet Entrepreneur – Social Media Consultant and Experience Online Marketer.

      Within 11 months,  John Paul was making enough money online, that he was able to stop receiving his Disability checks.

      He took that success and brought it to blogging and has used his marketing know how to build a very popular, successful blog with a total following of over 110,000 in less than 2 yrs.

      John Paul was  #6 on Forbes Magazines Top 50 Social Media Influencers List in 2013.

      Food for Thought

      "Twitter is easy to drive results from if you use few things correctly.

      Here is John Paul's suggested formula:

      While using Twitter be active and share content.

      What content to share?

      Your stuff + other people's stuff (related to what you do) + 10-15% random stuff + little bit of you = Twitter success!

      When you are on Twitter share great stuff. If people like what you're sharing they're gonna look at you and pay attention to you and start sharing your stuff.

      You wanna be active and available on Twitter - answer to questions, reply to comments and thank for the retweets.

      The only way to get people's attention is with content. And the only way to do it is to have a blog where you put your content.

      Helpful Links

      The Money Dummy Blog - John Paul Aguiar's blog

      Brainy Marketer - Online Marketing Tips, Advice and Help

      Marketing with Twitter - John Paul's free resource

      Hootsuite - The leading social media dashboard to manage and measure your social networks

      Don’t forget to get the free resources I’ve created for you!

      Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.

      41 min
    • How to Get Ongoing Financial Support From Your Fans

      Founded in May 2013 and based in San Francisco, California, Patreon was created to enable fans to support and engage with the artists and creators they love. Empowering a new generation of creators, Patreon is bringing patronage back to the 21st century.

      Today I am interviewing Cole Palmer, who is creator and user relations manager at Patreon. I did my best to find out everything writers need to know about this platform.

      In fact not only the writers, because

      Patreon works for all types of creators:

      Musicians

      YouTubers

      Web Comics

      Writers & Bloggers

      Indie Gamers

      Video Producers

      Authors

      Podcasters

      Animators

      Artists

      Photographers

      and any creator who wants to share their work!

      I really believe that you should give it a try and am planning doing the same myself.

      Don’t forget to get the free resources I’ve created for you!

      Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.

      31 min
    • From Court to Authorship

      Diana Cachey is a published author and licensed attorney. She left the rat race several years ago to earn money while traveling the world. Her journey began as a contract attorney for law firms when she left the city’s prosecution office, which allowed her the flexibility to travel. Writing still held her heart, so with an English literature degree, she wrote every form–poems, plays, essays, stories, articles.  Yet she never followed her dream to write full-time. Until now.

      She wrote and just launched her trilogy - WHAT HAPPENS IN VENICE: THE TRINITY (Book 1–Love Spirits, Book 2–Lagoon Lure, Book 3–Magic Island).

      Diana shares her journey of becoming a writer, and explains how what she learnt in the corporate world helped her write her books.

      Food For Thought

      Writing a novel has been much more difficult than anything I have done in the court.

      Genres start blurring more and more, especially when people start publishing independently.

      Readers love cliff hangers.

       

      40 min
    • How To Move From Day Job To Dream Job

      Kary Oberbrunner left his day job to pursue his dream job. Through his writing, speaking, and coaching, he helps individuals and organizations clarify who they are, why they are here, and where they should invest their time and energy.

      His book Day Job to Dream Job was launched few days ago.  In that book Kary not only shares his personal story of how he has done, but he also shares the 9 step plan to make the transition successful. It is very practical and useful book for all those, who would like to leave the office prison and get their dream job.

      Kary's amazing programs

      Your day job was probably a good thing. Its just no longer the best thing. It reflected the person you are, not the person you are becoming. Millions of people are squandering their talents and wasting their time in jobs they don''t love. Discover your Dream Jobber Plan and turn your passion into a full-time gig.

      This premium writing, publishing, and marketing experience positions you in a powerful coaching relationship with author Kary Oberbrunner. Through video modules, live mentoring calls, and expert training tools you''ll achieve your dream of being a published author. Kary''s unique step-by-step framework enables you to control the process and create a legacy piece that propels you forward both personally and professionally.

      People who lose their way are people who’ve lost their why. Get a GPS for your life and start living from your true potential. Author your OPUS and become a Master in the Art of Living.

      Do you know who you are? Youll never outperform your own self-image. And if you put a small value on yourself, the world will not raise the price. Most of us dont know who we are and the cost is killing us. Its why we suffer from: addictions, broken relationships, blind spots and just plain mediocre lives. Discover who God created you to be.

      Food for Thought

      "You don't have income problem. You have clarity problem."

      Clarity - competence - confidence - influence - impact - income

      People will not buy product and service if you don't have clarity.

      "Most people don't realize their guru status."

      You need your value proposition statement.

      "Market before you manufacture."

      1 sheet Kary refers to in the interview is a who, what, when, where, why, and how for your product or your service.

      We don't need traditional publishers as much as we did in the past.

      Don't forget

      To check out the free resources for writers and come and join us at the Write 2B Read closed Facebook Group!

      47 min
    • How to Sign Kindle eBooks for Your Readers

      Imagine the following situation. You go to event with an author you really like. The event is very nice and you are happy to finally meet the author of the books you enjoy reading. Then, at the end, before the author leaves she/he is willing to sign books. Everyone rushes with their books and you feel confused,  looking at your Kindle. That is exactly what happened to Evan Jakobs. Since Evan is a software developer, who enjoys building web and mobile applications that help people personalize their digital experiences, he came up with the idea of Authorgraph.  With the help of Authorgraph you can now sign your Kindle ebooks for your readers. It is easy and takes only few seconds. It is also a nice solution for readers. Many readers tell that the only reason they buy printed books is to get it signed by the author. Now they can have their favorite author's signature by buying the ebooks. The service is free and it is used by 9,000 authors who have already sent out 130,000 autographs. You can get my autograph too btw. Simply click here and choose the book you want me to sign. You can also connect with Write 2B Read listeners and me by joining our closed Facebook Group.

      29 min
    • Become Amazon #1 Bestselling Author

      Jimmy Burgess loves my job! He helps frustrated self-published authors become Amazon Bestselling Authors and build a platform that turns their book into a business. 

      In this interview we discuss how Amazon bestselling ratings work and what needs to be done to make sure that your book becomes Amazon #1 Bestseller.

      Jimmy's website Be More University includes useful information and free video training for self-published authors.

      Make sure you  check my free resources for writers too.

      Food for thought

      In order to get results you gotta have a pattern, you gotta have a plan and then you gotta have the ability to hustle.

      Amazon is built on momentum. It resets bestseller's lists in hourly basis.

      Amazon is in the business of selling books.

       "The best money that I've ever spent is on coaching."

       "Write every day!"

      "As we do things we get better at them.

      Useful Links

      Rafflecopter (to create giveaway contests)

      AppSumo (free plugin for optin form pop-ups)

      Radio Guest List (to get interviewed on podcasts and radio shows)

      KDP Calculator (to see how many average daily sales do the books have based on their Amazon sales rankings)

      48 min

    About Brand Architect

    From the publisher's feed

    At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.