In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.     Takeaways

• Brand awareness is crucial for gaining exposure and recognition.
• Retargeting helps push potential customers over the finish line.
• A balanced budget allocation is key for effective advertising.
• Video content is becoming increasingly important in marketing.
• Understanding your audience's behavior is essential for targeting.
• Brand awareness should not be neglected in favor of conversions.
• Lower intent objectives can be more affordable and effective.
• The advertising landscape is competitive, similar to the stock market.
• Adjust your marketing strategies based on your sales cycle.
• Engagement and trust are vital for successful advertising campaigns.