In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management.     Takeaways

• Influencer marketing has evolved significantly since the early 2000s.
• TikTok has democratized the ability to go viral for creators.
• Influencers leverage their credibility to endorse brands.
• Creators focus on storytelling and may not show their faces.
• Pricing for influencer marketing can vary widely.
• Influencers help brands tap into new markets and build trust.
• Influencer marketing is effective across various industries, including B2B and healthcare.
• Creators can be more cost-effective than traditional influencers.
• Using influencers with paid media enhances brand connection.
• Building trust through influencer marketing is a long-term strategy.

summaryIn this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback. takeaways

• Programmatic advertising automates the buying and selling of digital ads.
• It allows targeting across multiple channels and platforms.
• Effective programmatic strategies require a clear understanding of the target audience.
• Programmatic works best for specific demographics and behaviors.
• The number of touchpoints needed for conversion has increased post-pandemic.
• Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting.
• Smaller budgets may benefit more from high-intent platforms like paid search.
• Understanding demand-side platforms is crucial for programmatic success.
• Programmatic can contextualize ads based on user location and behavior.
• Audience feedback is essential for improving content and engagement.

Summary

In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations engage with platforms like Instagram, highlighting the unique preferences of Boomers, Gen X, Millennials, and Gen Z. The conversation provides insights into effective marketing strategies tailored to each demographic, focusing on the importance of content quality and engagement metrics.

Takeaways

• Social media is transitioning from social interaction to interest-driven content.
• Understanding generational differences is crucial for effective marketing.
• Boomers and Gen X prefer educational and interactive content.
• Millennials value aesthetics but are shifting towards quality content.
• Gen Z seeks authenticity and relatability in brand interactions.
• Content quality and storytelling are essential for engagement.
• Short-form videos are a powerful tool for reaching new audiences.
• Engagement metrics are evolving; DMs and saves are becoming more important.
• Brands should tailor their strategies to specific generations.
• Reintroducing your brand consistently is key to attracting new followers.

Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute’s business division.

 

Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization’s brand, there will be more advocates for what the organization stands for. 

 

Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode:

1. Why internal marketing can be an overlooked aspect of business

2. Strategies for marketing to your team

3. What it’s costing you when you don’t engage your team

 

Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you!

https://www.onyamark.com/

Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor’s stories. 

 

Here are three key topics to keep in mind as you dig into this episode:

 

1. What grassroots marketing is and isn’t.

2. Challenges and opportunities in adding a personal connection to your marketing

3.  Factors that indicate your efforts are a success

 

Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.

 

Do you agree? Connect with us via our social channels and let’s talk about your thoughts on this episode.

 

According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations.

 

In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing.

 

It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds.

 

Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode. 

 

We are excited to deliver this conversation to you. Don’t wait and dive right into it.

 

Subscribe to our newsletter to be the first one to hear about the new episodes we release. You know your potential. Let us get you there. Onya mark, get set, grow! 

 

https://www.onyamark.com/ 

 

Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4, equipping you with the knowledge and strategies to maximize its potential for your organization.

 

Key Takeaways That Will Transform Your Analytics Game:

 

#1 Know the key differences of GA4 to universal analytics: Say goodbye to outdated tracking methods and discover the game-changing features of GA4.

 

#2 The best practices to implement this for your business: Take advantage of these practices before getting started to make the most of this robust tool.

 

#3 Privacy and compliance: Consumer privacy is a priority with GA4.

 

Ready to unleash the power of GA4? Let us help you make your potential into actual growth.

 

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

 

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing

Website: https://www.onyamark.com/

Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform.

 

Key Takeaways That Will Transform Your Business:

 

#1 Elevate Your Brand Reputation with LinkedIn

 

#2 Generate High-Quality Leads

 

#3 Maximize LinkedIn's Business Tools

 

Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you. 

 

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

 

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing

Website: https://www.onyamark.com/

 

Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy.

 

In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success.

 

During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively:

 

Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence.

 

Important PR metrics to quantify: Make informed decisions by knowing which measurements matter.

 

PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation.

 

Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there. 

 

You know your potential. Let us take you there.

 

Get in touch with Casey Cawthon via her social channels and get a conversation rolling.

Instagram: @CaseyNCawthon 

Twitter: @CaseyNCawthon

LinkedIn: Casey Cawthon

 

Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you. 

 

Here are the three key takeaways from this episode:

 

Cliche Alert! Define Your Goals: Because you won’t know how to gauge your success if you are not aiming for anything. And it’s simple enough when you are just aiming for any result.

 

Leverage Social Proof: This plays an important role in building trust with your audience. 

 

Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you.

 

Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more!

 

You know your potential. Let us help you get there.

 

Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.

 

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

 

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing