Join Ashley as she speaks with Dan "Danchez" Sanchez, marketing leader and host of the AI Driven Marketer podcast, on how AI is reshaping the role of marketers and why creativity, thought leadership, and human wisdom matter more than ever. They dive into common AI misuse, how to train teams to use it well, and what marketing careers and teams are likely to look like in the next decade.

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

• If you're overseeing marketing, knowing if ads work is crucial.
• Attribution in advertising has become increasingly complex.
• Testing and measuring ads requires looking for specific indicators.
• Start by working backwards from the desired outcome.
• Measuring conversions optimized for leads is essential.
• Click-through rates indicate ad relevance and audience targeting.
• Creative quality is vital in a competitive advertising landscape.
• Cost per click should be within a reasonable range.
• Ad placements can significantly affect performance metrics.
• Ads amplify the success or failure of your business offerings.

In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes.

Takeaways

• You can't fully outsource growth; it requires internal belief.
• Partnerships thrive on clear expectations and outcomes.
• Belief in a vision is crucial for growth.
• Outsourcing ownership can lead to relinquishing outcomes.
• Tactics can be rented, but transformation is unique to the organization.
• Growth requires time, consistency, and monitoring.
• Understanding the 'why' behind growth goals is essential.
• Sharing outcomes with partners fosters collaboration.
• Creating reasonable expectations is key to successful partnerships.
• Growth is a journey that involves course correction and alignment.

• Use what feels like a disadvantage as an advantage.
• Targeted advertising is key for smaller businesses.
• Focus on local markets to stand out.
• Leverage community engagement for visibility.
• Sponsoring local events can enhance brand recognition.
• Geofencing helps in targeting specific regions.
• Identify your unique differentiator in the market.
• Creative messaging can attract more customers.
• Visibility is crucial to compete with larger companies.
• Brainstorming can help clarify your unique value proposition.

• Marketers often feel overwhelmed by content creation demands.
• Creating a compelling narrative is essential for effective content strategy.
• Repetition in content can help reach more audience members.
• Identify the key points you want to communicate consistently.
• Focus on where your audience spends the most time.
• Leverage your strengths in content creation for efficiency.
• Redistribute content across multiple platforms to maximize reach.
• AI tools can streamline content creation and distribution.
• Stagger content releases to keep it fresh and engaging.
• Understand the story you want to tell and how to tell it.

• Consider this your mid-year marketing checkup.
• It's important to assess your current results with marketing goals.
• What doesn't get measured, doesn't matter.
• Measure progress based on recent checkpoints, not competitors.
• Consumer habits and preferences are shifting, especially in an election year.
• Reevaluate your budget and resource allocation based on performance.
• Your messaging must be consistent with current consumer behavior.
• People buy based on their emotions, not just logic.
• This is the perfect time of year for a reset in your marketing strategy.
• Look at where you want to be and where you are now.

• LinkedIn is evolving into a more social platform.
• There is a significant opportunity for personal branding on LinkedIn.
• Short-form video content is becoming crucial for engagement.
• Personal stories and contrarian takes drive engagement.
• Networking is essential for building relationships on LinkedIn.
• Engagement should be reciprocal; comment on others' content.
• Identify your niche and target audience for effective branding.
• Content creation should align with your comfort level.
• Understanding the psychology of your audience can enhance content effectiveness.
• Building a personal brand is a long-term commitment.

• A successful lead gen mix is essential for all stages of the funnel.
• Traditional tactics are still effective, but messaging must evolve.
• Understanding your audience's pain points is crucial.
• Personalization in messaging is key to standing out.
• Consistency in marketing efforts leads to better results.
• Evaluate your current lead generation tactics regularly.
• Focus on one industry or persona at a time for better targeting.
• Utilize customer stories to enhance engagement.
• Measure success based on existing marketing efforts.
• Be cautious of overwhelming your team with new initiatives.

• Brand awareness is crucial for gaining exposure and recognition.
• Retargeting helps push potential customers over the finish line.
• A balanced budget allocation is key for effective advertising.
• Video content is becoming increasingly important in marketing.
• Understanding your audience's behavior is essential for targeting.
• Brand awareness should not be neglected in favor of conversions.
• Lower intent objectives can be more affordable and effective.
• The advertising landscape is competitive, similar to the stock market.
• Adjust your marketing strategies based on your sales cycle.
• Engagement and trust are vital for successful advertising campaigns.