This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advantages, such as community engagement and unique messaging, to stand out in the market. Practical examples and creative targeting strategies are discussed to help businesses gain visibility and build brand recognition.     Takeaways

• Use what feels like a disadvantage as an advantage.
• Targeted advertising is key for smaller businesses.
• Focus on local markets to stand out.
• Leverage community engagement for visibility.
• Sponsoring local events can enhance brand recognition.
• Geofencing helps in targeting specific regions.
• Identify your unique differentiator in the market.
• Creative messaging can attract more customers.
• Visibility is crucial to compete with larger companies.
• Brainstorming can help clarify your unique value proposition.