In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback.   Takeaways

• Programmatic advertising automates the buying and selling of digital ads.
• It allows targeting across multiple channels and platforms.
• Effective programmatic strategies require a clear understanding of the target audience.
• Programmatic works best for specific demographics and behaviors.
• The number of touchpoints needed for conversion has increased post-pandemic.
• Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting.
• Smaller budgets may benefit more from high-intent platforms like paid search.
• Understanding demand-side platforms is crucial for programmatic success.
• Programmatic can contextualize ads based on user location and behavior.
• Audience feedback is essential for improving content and engagement.

Chapters

00:00 Introduction to Programmatic Advertising 03:34 Understanding Programmatic: Definition and Mechanism 06:30 Targeting Strategies in Programmatic Advertising 09:31 When to Use and When Not to Use Programmatic 10:48 Conclusion and Audience Engagement 11:32 Onya Mic Outro.mp3