While there are some tactics designed for Facebook that you can leverage when creating ads for Instagram, being the latter is directly involved with the former platform, there are still a lot of IG-specific strategies that marketers can leverage depending on what goals they want to achieve.

 

Get ready to listen to this episode of the Onya Mic Podcast with your host Ashley Monk, CEO and lead marketing strategist here at Onya. Listen to Ashley’s tips that are surely helpful for your next Instagram Ad campaign.

 

Don’t forget to take down notes as you will be hearing these gems from this episode:

1. Setting up goals for your ads and ensuring you have clearly defined target audience
2. Mind your messaging
3. Leverage videos for your ads

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

See you next week for another episode of the Onya Mic Podcast!

We have talked about laser targeting before, but in case you missed it, check out the episode titled Why You Need to Stop Hyper-Targeting with Ashley Monk [https://apple.co/3NS2M7E]

 

In this episode of the Onya Mic Podcast, join your host Ashley Monk as she shares the impact of detailed targeting. Additionally, you will be hearing how you can approach your ads strategy and what you should start doing now.

 

Privacy regulations are now more intentionally considered by Facebook particularly in the EU. They do this by removing a ton of detailed ad targeting options that relate potentially to problematic issues and causes that could stigmatize and discriminate. This came to effect January 19th, 2022.

 

Tune in to hear more details about these action steps:

1. Retargeting audiences
2. Lean into building lookalike audiences
3. Research and find interests similar to the ones that have been removed.

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We’d love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that’d be helpful.

 

Alright, see you in the next episode!

Visual brand identities naturally attract the eye and demand attention. While many brands leverage this for their marketing, the rise of entrepreneurship and DIY branding within organizations seems to have dethroned this from the front row of priorities. This couldn’t be a bigger mistake.

 

Join your host Onya’s lead marketing strategist and CEO Ashley Monk as she chats with Jenny Tod CEO and Creative Director at Jenny Tod Creative on establishing a strong visual brand identity. Jenny has had more than 10 years of creative experience and she shares with us how important it is for a company or any business to stay true to its visual brand identity.

 

Their conversation will help you understand: 

1. The important components of visual brand identity
2. What it takes to stay true to your brand
3. Mistakes that you might make along the way and great advice on how to clean it up

 

Learn more about  Jenny and her work at https://jennytod.com/ .

 

We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. What’s one topic you’d love to hear more about?

Coupling organic and paid traffic is one of the most effective strategies in leveraging online marketing for your business. A lot of companies miss out on the advantages of doing this because they silo these two areas instead of power pairing them. 

 

In this episode of the Onya Mic Podcast, hear about this power pair and learn how you can use this to boost your marketing strategy. Get better results and drive greater ROI into your business.

 

Here’s everything that Ashley shares with us:

1. How to implement this strategy in your business
2. The difference between boosted post and ads
3. What to keep in mind when creating content

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

See you next week for another episode of the Onya Mic Podcast!

Are you eyeing to leverage LinkedIn to grow your business? Or maybe you have actually tried using LinkedIn but you can’t seem to get traction there? This episode of the Onya Mic Podcast is perfect for you. 

 

Listen and learn from Onya CEO Ashley Monk and LinkedIn Extraordinaire Melissa Henault as they chat about leveraging LinkedIn for massive lead generation. Melissa shares that the method she used for LinkedIn brought her e-commerce business to a huge success. Now, these tactics are available to you so hang in there.

 

Here are some three things you don’t want to miss:

1. Business or Employee: How are you presenting yourself on LinkedIn?
2. Top Attraction Strategies for LinkedIn
3. Using the LinkedIn Algorithm to your Advantage

 

Hang out with Melissa Henault on LinkedIn, you’ll find her at linkedin.com/in/dr-melissa-henault-7074ab25. Check out her website at https://www.livethefreelife.co/.

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

See you next week for another episode of the Onya Mic Podcast!

Instagram Reels and TikTok are both powerful tools you can use to gain more following. 

 

Learning about the differences in their key features helps entrepreneurs and marketers avoid wasting great opportunity in improving their brand visibility. Hear it from Onya CEO and lead marketing strategist Ashley Monk, plus reasons why both platforms are important to use for your marketing.

 

Here are some exciting nuggets of information you’ll find in this episode:

1. Leveraging collaborations with influencers
2. Creative Freedom
3. Best practices in using both platforms

 

Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.

https://info.onyamark.com/apply-onya

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q 

 

#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

We get click-through rates and we’re getting attention from our audience but only a few of them actually convert to paying customers. In this episode of the Onya Mic Podcast, let’s hear three more practical ways to convert customers from Onya CEO Ashley Monk without treating it just as another transaction.

 

Our audience demand and deserve to be treated as real people by entrepreneurs and marekters. Here are Ashley’s three tips to convert your customers: 

1. Put value in what you offer
2. Give your customers accessibility
3. Believe in the genuine transformation you provide

 

Tune in to hear more about these practical tips. Onya mic, get set, listen!

 

Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.

https://info.onyamark.com/apply-onya

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q 

 

#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

As of January 2022, there are more than 4.5 Billion social media users around the globe and that’s an astonishing  58.4% of the world’s total population (DataReportal.com). Now more than ever, businesses are joining the bandwagon and looking for their target audience online.

 

Given this, in this episode of the Onya Mic Podcast, our CEO and lead marketing strategist Ashley Monk shares to us the Top 5 social media trends that you should have already leveraged by now, and if not make sure to add to your strategy.

 

Onya Mark, get set, grow.

 

Looking for a crash course to learn about building up your marketing strategy? We are hosting a FREE Event live via Zoom on March 17th Executive Marketing Workshop: How to Build Your 2022 Marketing Strategy.

 

If you are interested in a deep dive audit, creating a strategy that fits exactly what your biz needs, and working on defining your metrics for success, then this workshop is for you. 

 

Send us a DM for the link or you can grab this link to register: https://info.onyamark.com/onya-executivemarketingworkshop-mar17 

 

Want to improve your social media strategy? Let’s talk! Books a strategy call with us and let’s discuss how we turn your marketing goals to achievable actionable steps towards your success.

https://info.onyamark.com/apply-onya

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

Subscribe to our YouTube Channel to easily go back to your favorite content we make for you! https://www.youtube.com/channel/UCe2NbZL4BuiHSfymlAR6u-Q 

 

#executivemarketingworkshop #onyamicpodcast #newpodcastEP #onya #onyamarketing #topsocialmediatrends #trending #socialmedia #sharewhatyouknow #inspiredtoimpact #resultsdriven

It’s hard to think of marketing as an authentic process. At the heart of it all, most companies exist to make a sale. In this episode of the Onya Mic Podcast, our CEO and lead strategist Ashley Monk shares with us what it means to be authentic in our brands, especially how we present it to our ideal customers.

 

At the end of the day, being able to create an effective brand that is really communicating one to one with clients and really understands what drives customers to do what they do, it all starts with authenticity. Tune in to learn more about brand authenticity in this episode. Here’s what you want to hear:

1. What business means in a world where consumers are conscious more than ever
2. What social purpose is for your brand
3. Three ways to incorporate authenticity into your brand

 

Onya mic, get set, listen!

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

Get free marketing resources here: https://www.onyamark.com/additional-resources 

In the world of advertising, entrepreneurs always want to get their message across to their target audience. Specifying your audience can save you some dollars in advertising costs, but do you always have to do hyper-targeting?

 

In today’s episode of the Onya Mic Podcast, Ashley Monk our CEO and head marketing strategist shares why it is a good idea to stop hyper-targeting. Also, know about some practical steps you can apply to your strategy instead of zeroing-in on a very niche audience.

 

Here are some more tidbits you should tune in for:

1. Adjusting to shifts in your audience and considering the outliers
2. Re-think your customer’s journey
3. How to invert your process in targeting your audience

 

Onya mark, get set, grow!

 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

 

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources