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Onya CEO Ashley Monk interviews Unstoppable Entrepreneur multi-million dollar brand strategist Kelly Roach about conviction marketing in today’s episode of the Onya Mic Podcast.
What is conviction marketing and how does it impact a business? Kelly shares that conviction marketing is looking inside and doing the deep reflective work of assessing what your core belief system is and identifying your conviction, and incorporating that into your messaging.
A lot of people miss out on the power of leveraging this marketing strategy. Too often entrepreneurs lose sight of their convictions because life gets in the way—they get lost in the daily minutiae of their business. As time passes for them without feeling that surge of satisfaction until they forget about aligning themselves with what matters.
Conviction marketing sets a business apart from what everyone else is doing by adding an ingredient that makes it invaluable to the eyes of your audience—YOU. It requires entrepreneurs to be courageous enough to show the person behind the business, and skip the me-too marketing tactic.
Keep listening and take these gems with you to use in your business:
- Top tip for creating compelling marketing that generates leads
- Joining the bandwagon- is it always worth it?
- Making the transition from a Trusted Teacher into a Visionary Leader
Hang out with Kelly Roach on Instagram, you’ll find her @kellyroachofficial. Listen to the Kelly Roach Show https://unstoppableentrepreneur.com/podcast-1#podcast
Do you want to get more free resources about growing your business? Join the Onya Mark Community where Ashley goes live to provide valuable insights on marketing and business development. https://www.facebook.com/groups/onyamark
See you next week for another episode of the Onya Mic Podcast!