Onya Mic Podcast

In the world of advertising, entrepreneurs always want to get their message across to their target audience. Specifying your audience can save you some dollars in advertising costs, but do you always have to do hyper-targeting?

In today's episode of the Onya Mic Podcast, Ashley Monk our CEO and head marketing strategist shares why it is a good idea to stop hyper-targeting. Also, know about some practical steps you can apply to your strategy instead of zeroing-in on a very niche audience.

Here are some more tidbits you should tune in for:

1. Adjusting to shifts in your audience and considering the outliers
2. Re-think your customer's journey
3. How to invert your process in targeting your audience

Onya mark, get set, grow!

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

In a report from App Annie, we've heard that TikTok has just surpassed YouTube in viewing time per user. What changes does this mean? In this episode of the Onya Mic Podcast, Onya CEO and marketing growth strategist Ashley Monk shares with us how content is changing and what you can do about it.

One of the major reasons for the "overnight virality" effect is that TikTok thrives on relatable and genuine content. Brands that show heart and passion in their videos tend to perform much better.

So should you create a TikTok account for your brand? Hear out these important points Ashley shares in this episode:

1. Why you should consider TikTok as part of your 2022 strategy
2. What kind of content should you put out here in order to connect?
3. How you can make the most out of TikTok

Onya Mark, get set, grow.

Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success.

https://info.onyamark.com/apply-onya

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

How much does it cost to advertise? In this episode of the Onya Mic Podcast, Ashley Monk CEO of Onya and Marketing Strategist shares four primary factors to consider when setting your advertising budget. Listen now and find out why you should consider these factors.

1. Are you advertising B2B or B2C?
2. Customer Lifetime Value
3. Which platforms are you advertising at?
4. Who is your audience and competition?

Tune in for more useful parameters and practical tips on setting advertising budget.

Need help with ads? Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success.

https://info.onyamark.com/apply-onya

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

For every effort entrepreneurs make, they always want to see results that align with their key performance indicators. In this episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares three practical ways to convert customers. There is a lot of good advice out there but following it down to a T does not necessarily equate to success in the business.

Knowing what actually moves the needle in your business helps you understand how to personalize your own strategies. Here's everything you need to know from this episode:

1. What transformational marketing is and how apply it to your strategy
2. Why it's important to have a clear conversion process 
3. Outlining your offers and processes to show value

Now is the time to make your success happen. Take these three practical steps and incorporate them into your efforts this first quarter to see your business grow. What are you waiting for?

Onya mic, get set, listen!

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

Everybody knows all about trends and want to hop in, but have you ever heard of the term trendspotting? In this episode of the Onya Mic Podcast, marketing growth strategist Ashley Monk shares what trendspotting and why it is important.

Trends are a general direction the market is taking during a specific period of time, whether it is upward or downward. On the other hand, trendspotting means what it sounds like — spotting things that have the potential to trend, then adapting them to your business. It allows you to see months or even years from now what the market is looking after.

Here are three important nuggets you should hear from this episode:

1. Is trendspotting the same as market research?
2. Why does trendspotting matter?
3. How can you start at trendspotting?

Onya mic, get set, listen!

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

Onya Mic, get set, listen!

What does it look like to position your product or service as a hero? In today's episode of the Onya Mic Podcast, marketing growth strategist and Onya CEO Ashley Monk shares the importance of positioning your product or service in a higher tier and how it can save the day.

The features and benefits of your offer only contributes minimally to drive sales, especially in today's over-saturated market. Getting acquainted with the changing trends and consumer behaviors is key to understanding what works in selling your product or service. A consumer's mindset always asks the question, "What's in it for me?"

Tune in for more insightful information about positioning your product or service, and here are top three hot topics you need to hear from this episode.

1. How to capture your audience's attention with your marketing
2. Why it's important to identify the pain points of your audience
3. Presenting the HERO

Onya mark, get set, grow!

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources

Onya Mic, get set, listen!

The caliber of relationships you build and surround yourself with is going to be what sets you up on the trajectory to be successful. In this episode of the Onya Mic Podcast, Onya CEO and Marketing Growth Strategist Ashley Monk shares how important quality connections are.

In order to make the bricks that will build your network up, you need to be working on your personal brand. Through this you will be able to connect with people who resonate with you and how you're showing up online. Credibility is developed this way. People know that there's a real person behind your brand that they can actually get to know and work with.

Know how to stay on top of mind of your prospects! Here's everything you hear from this episode:

1. Stop hiding behind your brand and put yourself OUT there
2. Surround yourself with people AHEAD of you
3. Contribute and add value to your network

Onya mark, get set, grow!

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Get free marketing resources here: https://www.onyamark.com/additional-resources 

Onya Mic, get set, listen!

Taking measured steps for your 2022 marketing strategy involves looking back on the previous years to know which worked and which didn't. In line with our last episode, Onya CEO Ashley Monk interviews Conner Prairie's Director of Marketing and Brand Strategy Kathryn Warthan, and they talk about what shifted in the marketing landscape and what we can do about it.

To get your marketing set-up for this year, make sure that you don't miss out on listening to this episode. Here's everything that you need to know:

1. Pivoting into the new normal - 2022's marketing trends
2. Marketing tactic no-no's to take note of
3. Leveraging text opt-in and immersive experience as strategy to market your next event

Experience Conner Prairie! To know more about it visit https://www.connerprairie.org/ 

Reach out to us at [email protected] if you have any questions or you want to know more about our services.

Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk. 

And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community

Want to get notified when a new episode comes up? Subscribe to our newsletter https://info.onyamark.com/onya-newsletter 

Onya mark, get set, grow!

It's 2022 and major changes in the digital marketing landscape happened last year. Are you prepared for the cookie apocalypse? In this episode of the Onya Mic Podcast, Ashley Monk shares with us her knowledge how to survive this cookie apocalypse.

Here's everything you need to hear from this episode:

1. Simplified definition of COOKIES
2. What happens in the cookie apocalypse 
3. A different look and feel for your ads

Reach out to us on Instagram @iamashleymonk or @onyamarketing and let us know about your thoughts on this podcast. Join the Onya Mark Community on Facebook to learn more about growing as a marketer. Click here for your invite: https://info.onyamark.com/invitation-to-the-onya-mark-community-page

Until the next episode. Onya mark, get set, let's grow!

Onya Mic, get set, listen!

The right messaging get you across the right audience, getting your the right clients. If you're still stuck in attracting the wrong people, it's time to listen up. In this episode of the Onya Mic Podcast, Onya CEO Ashley Monk shares what it takes to capture your ideal clients.

There are symptoms that you can target and treat, and here's what you should tune in for:

1. How messaging affects your prospecting
2. Removing the discounting mindset
3. You shouldn't keep doing what got you to this point

Join the Onya Mark Community where you'll first see and hear from Ashley every time she goes live. Find valuable information for your business to help you reach higher levels in your business. What are you waiting for? Onya mark, get set, grow!

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Design a strategic approach in your business that gives you rapid growth. Book a Free Strategy Call with us. https://info.onyamark.com/apply