In a report from App Annie, we’ve heard that TikTok has just surpassed YouTube in viewing time per user. What changes does this mean? In this episode of the Onya Mic Podcast, Onya CEO and marketing growth strategist Ashley Monk shares with us how content is changing and what you can do about it.

 

One of the major reasons for the “overnight virality” effect is that TikTok thrives on relatable and genuine content. Brands that show heart and passion in their videos tend to perform much better.

 

So should you create a TikTok account for your brand? Hear out these important points Ashley shares in this episode:

1. Why you should consider TikTok as part of your 2022 strategy
2. What kind of content should you put out here in order to connect?
3. How you can make the most out of TikTok

 

Onya Mark, get set, grow.

 

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