Content is king. You have already heard this lots of times, but have you ever heard this: Engagement is queen. Creating content is incomplete without engagements.

 

In this episode of the Onya Mic Podcast, we are hearing from our host Ashley Monk all about what we need to keep in mind order to create powerful content for your business. In other words, content that leads to engagements.

 

Now, bear in mind that this is not all about the rinse-and-repeat tactic that is rampant everywhere. Not that it’s wrong to use templates but what Ashley encourages is to find the best way to present your business as a solution to your target audience’s real problems.

 

Before you hit that play button, get you pen and paper ready because putting your learning down in ink is always so much more effective than taking mental notes. Here are the following points you should watch out for:

1. Know your purpose for creating content
2. The three key areas to planning your content
3. What is ‘customer journey’ and why you should always consider this in  your strategy

 

Know how you can live out your full potential. Visit the Onya Mark Website at https://www.onyamark.com/ 

 

We’re having so much fun sharing what we know about digital marketing and these conversations we have with online marketing professionals. We’d love to hear from you! What can you say about the Onya Mic Podcast and if you could rate us as well that’d be helpful.

 

Need help in laying down the plan for your marketing? Book a call with us so we can help you! 

 

Alright, see you in the next episode!