Brand & Beyond : According To ...

Brand & Beyond : According To ...

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Brand & Beyond : According To ... episodes

  • Season 2 Finale | Run Your Business w/ Melanin Planted : @melaninplanted

    On this episode, we will be hearing from Dee of Melanin Planted as she shares her experience as a business owner -  the reminder to run your business, don't let it run you. 

    Dee (00:46)

    "Honestly, just looking at other plant pages and the plant community inspired me to start my own journey as well as the pandemic and the mental health issues that have occurred throughout the pandemic inspired me to want to find something to ease my anxiety and to fill out peace. I don't know if that's a tool, but like social media and mental health are things that came up throughout the beginning of the pandemic question. So honestly, since the end of 2019, I've been fully engulfed in plants"

    Dee (02:26)

    "Everything is not always going to be perfect, which is also another good coping mechanism for mental health issues, because perfectionism is very toxic. But yeah, my life outside of social media is pretty much the same as what it is on social media. I don't sugarcoat really much on my page or my personal page. I believe I'm very authentic, and this has pushed me honestly to live a more authentic organic life online and in my life because I don't want to be that person that's telling you to do something that I'm not even doing."


    Connect with Melanin Planted : @melaninplanted



    Thanks so much for listening to this episode of According To... if you're not already a subscriber, please subscribe wherever you get your podcast. 

    Want to ask a question for a future episodes of According To... 

    Email us at [email protected]. 

    This podcast was produced by Access Consulting & Co. 

    You can follow us @accessbynkc

    12 min
  • Prepared For The Unexpected w/ Brian Lamont : @mrbrianlamont

    On this episode of According To ... we will be hearing from Brian Lamont the stylist. 

    Brian shares why being prepared for the unexpected is always necessary. 

    - Savings 

    - Community 

    - Planning  

    - Adjusting 

    - Ask Questions


    Connect with Brian Lamont : @Mrbrianlamont


    Thanks so much for listening to this episode of According To... 

    If you're not already a subscriber, please subscribe wherever you listen to podcast. 

    Want to ask a question for a future episode of According To...  email [email protected]




    This podcast was produced by Access Consulting & Co. 

    9 min
  • Be Relentless w/ Michael Antonio : @michaelantonio_now

    On this episode of According To ... we will be hearing from Michael Antonio. 

    Michael shares his thoughts on being relentless towards your dreams and building that business.

    - Gorilla Marketing 

    - Utilizing Social Media 

    - Connecting and be approachable 


    Connect with Michael Antonio : @michaelantonio_now


    Thank you so much for listening to this episode of According Too... 

    Subscribe wherever you listen to podcast. 

    Want to ask a question for a future episode of According to ... email us at [email protected]

    7 min
  • Strictly Business with Lex Marie

    On this episode of According to we will be hearing from Alexis Robinson on Strictly Business. Why drawing the line in the sand is often necessary for any entrepreneur.

    Whether it be reaching out for help, or building relationships - knowing the importance of respecting both the person and the job are key to your success. Lex shares her take on this. 

    Find Lex Marie on instagram : @Alexisfromvegas

    Thank you so much for listening to this episode of According To... if you're not already a subscriber, please subscribe wherever you get your podcast.

    Want to ask a question for a future episode of According to - email us at [email protected] 

    This podcast was produced by Access Consulting. 

    You can follow us at @Accessbynkc on Instagram

    10 min
  • Relatable Equals Sales w/ Zenlux Co Founder Ashley Blain

    Hey, friends. We're back with a new episode of According To... the podcast made to teach rising entrepreneurs and business owners like yourself how to navigate through the marketing industry, from public relations to digital advertising. Whether you're a life coach, fashion designer, musician, realtor or influencer, you're sure to pick up bits of actionable advice from renowned industry professionals as you tune in for According To... 

    On this episode of According to, we will be hearing from Ashley Blaine. 

    Ashley chats with us on why being relatable encourages customer engagement and conversion.

    [00:57] -  Understanding Consumer Activity

    [01:38] - Connecting with the community
    [03:33] - Real Time communication


    Thank you so much for listening to this episode of According to... 

     if you're not already a subscriber, please subscribe wherever you get your podcast. 

    Want to ask a question for a future episode of According to email us at [email protected] 

    This podcast was produced by Access Consulting & Co.

    You can follow us at @accessbynkc on instagram 

    6 min
  • Finance Your Future w/ Trevor Cassaberry

    Hey, friends, we're back with a new episode of According To... The Podcast made to teach rising entrepreneurs and business owners like yourself how to navigate through the marketing industry, from public relations to digital advertising. We're going to cover it all. Whether you're a life coach, fashion designer, musician, realtor or influencer, you're sure to pick up bits of actionable advice from renowned industry professionals when you tune in for according to on this episode of According Two, we will be hearing from Trevor Cassidy sharing his take on Financing Your future. 

    [00:43] - Three Ways To Strong Negotiations

    So the three ways that I would advise new business owners to navigate negotiations. First, they need to figure out what the other person wants in the end...

    [01:51] - Spending Habits

    three things I did to change my spending into the benefit of my business ...

    [03:39] - Risk Taking

    So in terms of risk taking, number one is just again figuring out what your end goal ...

    Want to ask a question for a future episode of According to email us at [email protected]

    This podcast was produced by Access Consulting. You can follow us on Instagram at @accessbynkc

    9 min
  • Communication Is Everything - Funding w/ Alexis & Zelnnetta

    [00:00:06.350] - Intro

    Hey Friends , I'm excited to introduce season two of according to... The podcast, made to teach rising entrepreneurs and business owners like yourself how to navigate your way through the marketing industry, from public relations to digital advertising. We're going to cover it all. Whether you're a life coach, fashion designer, musician, realtor or influencer, you're sure to pick up bits of actionable advice from renowned industry professionals when you tune in for according to... On this episode of According To.., we will be hearing from Rebuild the Blocks, Alexis Akarolo and Zelnnetta Clark.

    [00:00:39.410] - Intro

    The duo chats about why communication is everything when starting or growing businesses or nonprofits.

    [00:00:52.350] - Zelnnetta

    "One big misconception that we found is a lot of business owners think when they're applying for funding that it's one size fits all. So the requirements for grants and loans vary by that entity, as we know, due to systemic oppression that black business owners face when starting up their businesses, these black business owners oftentimes must utilize their own personal funds to support and fund their businesses compared to many of their white counterparts that have developed that generational wealth and family businesses like mom and pop shops have just passed down right?

    [00:01:27.870] - Alexis

    And therefore these black business owners take a huge risk with supporting their businesses, and they'll have to look for external financial assistance. However, what we tend to see when people were coming to us for financial assistance was that these owners were denied funding from banks and government due to lack of rapport and quality of relationships with bank institutions. And because of this, this may influence the sustainability of the business. I would say another misconception is the timing and duration of that processing period for funding. So many Black businesses were seeking immediate financial relief from the government and other institutions and failed to realize the process of obtaining funding and verification may take longer than expected.

    [00:02:18.510] - Zelnnetta

    When you think about the beginning of Colbert, we had over 50% of black business owners shutting down in the beginning of the Pandemic, and many were in need of severe immediate financial assistance. And for many of these business owners that have applied for building block funding, they have expressed in some of their exit interviews and in their application that the existence of their business does impact the owner's livelihood and income and in turn, the family's livelihood and income. So those mixed concessions of how long it's going to take to receive funding, especially when you're in need, like, immediate need is one big misconception and another one is not all funding is one size fits all.

    [00:03:00.330] - Alexis

    You have to find funding that basically accommodates your needs and you meet those certain requirements for that funding. So, as I previously mentioned, I would definitely say independent research that caters to your business situation. Again, not all funding fits all. Another one is looking for nonprofit organizations such as ours reaching out to them because oftentimes if they're about helping businesses specifically for us black businesses. They'll provide resources to assist in helping you obtain funds. And then another good one is, as I previously mentioned again, is building those relationships and quality relationships with bank institutions are really big and key to get your business running and increase your chances for funding.

    Thanks so much for listening to this episode of According to... If you're not already a subscriber, please subscribe wherever you get your podcast - want to ask a question for a future episode of According to...? Email us at [email protected].

    8 min
  • Season Finale : Consistency is Success - With DJ VIC B

    On this episode of According To, we will be hearing from VIC B  

    DJ and Lifestyle Influencer for Courvoisier 

    Vic B shares his take on why consistency is the catalyst to his continued success and how that alone sets you apart from everyone else.

    Follow Vic B : @Vicb

    Season Finale - Take A Quick Survey To Let Us Know About Your Listening Experience! << Survey >>

    Want to ask a question: [email protected]

    This podcast was produced by Access Consulting & Co.

    Follow Us Instagram

    16 min
  • The Archivist with Tianni Graham Founder Of Archive Alive

    On this episode of According To, we will be hearing from Tianni Graham, 

    Archivist, Fashion Historian, and Research Consultant. 

    Tianni is the founder and curator of @archivealive, a digital repository that provides context to rare archival content. 

    Tianni shares her journey into becoming an Archivist and why she founded Archivealive, a platform she uses to inspire others to venture into this career.

    For more from Tianni, 

    https://graziamagazine.com/us/articles/archival-instagram-accounts/

    https://i-d.vice.com/en_uk/article/g5gg57/polyvore-alternatives-2021

    Instagram @archivealive

    Season One has come to an end, please take a moment to let us know what you think of the podcast by taking a 5 question survey

    Link: https://forms.gle/6DzoayvRTgyiBpbw8


    Want to ask a question: [email protected]

    This podcast was produced by Access Consulting & Co.

    Follow Us Instagram

    22 min
  • Mental Heath & Entreprenuership with Devin Jourdun

    On this episode of According To, we will hear from Devin Jourdun, 

    Digital Creator, Celebrity Athletic Trainer, and Mental Health Advocate. 

    Devin unfolds the necessity of mental health upkeep for Entrepreneurs and 

    Solopreneurs and shares why Fitness is the answer to health and wealth.

    For more from Devin Jourdun check him out on Instagram @devinjourdun


    Season One Of the Podcast is coming to a close - please take a second to let us know how much you enjoyed this episode and let us know what you want more of! 

    5 question review


    Want to ask a question: [email protected]

    This podcast was produced by Access Consulting & Co.

    Follow Us Instagram

    19 min

About Brand & Beyond : According To ...

From the publisher's feed

Here you'll get to listen to those who've learned from experience, applied the rules and changed the game plan, all in an effort to truly push the limits of what success is and looks like. The…