You're the Voice. Try and understand it. Thanks Farnsey! In Episode Ten of Brand Bites, Cassandra finalises the Brand Foundations series and discusses how to hone in on your brand voice and messaging.

Is your brand sitting in it's rightful place? The right place within your market, that is! Episode Nine of Brand Bites continues with the theme of building your brand foundations, with Cassandra addressing your brand positioning.

Are you a brand visionary? With the help of Episode Eight of Brand Bites, you can be!

In this episode, Cassandra discusses the definition of a brand vision, the importance of having one and how to develop one for your small business.

Brand Bites is taking you on a mission - a mission possible!

Developing a brand mission may seem like a daunting task, but it's not impossible. In this episode of Brand Bites, Cassandra talks you through the what, why and how of building a solid brand mission for your small business.

We all have personal values that we share with others around us; which connect us, unite us and nurture a spirit of community. But did you know that building a set of core values for your brand connects you with your ideal customers and builds community around your business?

In this episode, Cassandra discusses how you can cultivate your brand values for stronger brand foundations.

Don't make promises you can't keep! In this episode, we're discussing another building block of your brand foundations - your brand promise. We'll go through what it is, why it matters and how to create one for your business. 

Have you got your brand purpose nailed down and prioritised in your business? Or have you absolutely no clue as to what a brand purpose is supposed to be? Well, if you haven't, you needn't worry, because that's the topic of this episode. We'll tackle what a brand purpose is, how to create yours and how to apply it in your small biz. So let's go. 

We've all heard the terms 'brand' and 'branding'. But if someone asked you to define what these terms actually mean, could you give them an answer? Well, if not, you're not alone. In fact, most business owners don't understand what a brand actually is. And, if you ask multiple brand designers and marketers, you're going to hear multiple answers because it seems that none of us in the branding world can agree on the exact definition! 

So, in this episode, I share my personal take on what a brand is and what branding involves to build and grow your business. I hope it helps to clarify and demystify this topic of branding for you. 

Cassandra x

This first episode of Brand Bites is a quick introduction to your host Cassandra (aka The Digi Dame) and how Brand Bites is your recipe for small business branding success!  

The Digi Dame Graphic Designer specialises in branding small business. Each week in Brand Bites, Cassandra shares her branding knowledge and provides you with actionable tips to grow a brand that your audience will find irresistible.