My grandfather owned a trading store in a small village in Newcastle where he sold a variety of products. I have fond memories of being awakened by Coca-Cola and Albany bread trucks delivering their products. I was about 8 years old and I was already very brand conscious. I can still picture the captivating Mobil Gas advert featuring the red flying horse. I was drawn to that ad, and as I grew older I realised that my affinity for that brand and that of Coca-Cola was not coincidental. There was science to it. This piqued my curiosity leading me to pursue my in-depth study all the way to Masters level. Eventually, I founded my brand leadership company.

I am Bongi Bako. Welcome to Brand Boss, a podcast where we engage with conversations with esteemed brands and brand builders to help you build robust brands that will endure for the next 100 years. Solid Gold Podcasts and Audiobooks Website